Put real people at the centre of the campaign
Rather than rely on generic claims about service and care, we created short videos featuring people talking about their experience with Auscare.
Those stories gave prospective clients something much more useful than an advertising line: a sense of what dealing with Auscare was actually like.
We also promoted Auscare’s Rock Solid People podcast as another way for the team to share useful information and build familiarity with the people behind the service.
Capture demand through search
We ran Google Ads and Microsoft Ads for people actively searching for NDIS information, plan management and support services.
That gave Auscare a presence at the point where potential clients were already looking for help and deciding who to contact.
Reach people earlier through social and video
Facebook, Instagram and YouTube campaigns extended the reach beyond people already searching.
Video and social content gave participants and families an opportunity to understand Auscare before they were ready to make an enquiry.
Build a better path from interest to enquiry
We designed and built a new website and campaign landing pages, supported by original illustrations and mobile-friendly layouts.
The aim was simple: once someone arrived from search, social or video, they should be able to understand the service quickly, feel confident about the provider and know what to do next.
Build useful content for organic search
We also created a content structure for SEO, including educational material and webinars designed to answer common questions about the NDIS.
This gave Auscare a way to reach people through useful information, not just paid advertising.
Why the mix mattered
No single channel did the job on its own.
Search captured existing demand. Social and video helped build trust before someone was ready to call. The website and landing pages turned that attention into a clear next step. SEO and content created another route for people looking for information.
Together, those pieces gave Auscare a much stronger acquisition system rather than a collection of disconnected campaigns.
