Skip to main content

Pulse Agency

Acme Framing gets the place it deserves in Google

August 13, 2020

One of Sydney’s most successful bespoke picture framer specialising in the hand-crafting of custom, one-of-a-kind frames for every artwork that you can create or imagine.

The Challenge

Acme recently updated their website which was not mobile friendly and contained a lot of flash components. This meant we had to start SEO from scratch. 

Acme was a reputable brand, with loads of mentions in different sites and some interesting activity in Pinterest, we needed to come up with a strategy to improve their rankings, create and AdWords campaigns to attract new customers while we built the SEO profile.

Website before migration:

ACME Framing's old website homepage showing framed black-and-white photos in a gallery

 

After Migration

 

ACME Framing's redesigned homepage – bespoke picture framing in Surry Hills

The Solution

 

To begin, Pulse did a thorough investigation, mapping all new URLs which had been used in Pinterest and gained great tracking inside the social network.

We also came up with new boards and pins which quickly started getting pins and re-pins.

We implemented schema markup and fixed all the local citations which were inconsistent.

We fixed all the common SEO (Search Engine Optimisation) technical errors which were preventing Google from indexing the site properly.

We conducted link building and citation building campaigns.

We created very successful AdWords campaigns.

We created very successful adwords campaigns which obtained 9.8% conversion rate.

 

Results

 

Goal conversions:

 

Google Analytics goal completions report for ACME Framing comparing May and March 2017

 

 

Goal completions: + 56.36%

 

Goal conversion rate: + 24.44%

 

Callback form requests: + 80.95%

 

Mobile phone number clicks: + 38.89%

 

Contact us forms: + 43.75%

 

Organic users trend via Semrush:  100% + improvement.

 

 

 

Organic users chart for ACME Framing rising from 380 to 880 a month after Pulse started

 

Campaigns results after 4 months with Pulse

 

Organic rankings for acmeframing.com 4th March 2017 [ 4 months into the campaign ]

 

framing #1
framing shops #1
picture framing surry hills #1
custom framing #1
quality picture framing #1
framers sydney #1
art framing sydney #1
framing store#1
framing sydney #1
fine art framing #2
photo framing sydney #2
picture framing #2
custom framing sydney #2
framing shop sydney #2

 

 

Google Maps results showing ACME Framing in the #1 position for 'framing Sydney'

 

Review via Google My Business

 

Five-star Google review for Pulse from ACME Framing praising website and SEO results

Results

+ 24.5%
Conversion rate

+ 43.75%
Submitted forms

Testimonials

At Pulse Agency, we’re proud of our strong client relationships. Check out real reviews that highlight our commitment to great results and happy customers.

See Google Reviews Watch testimonial videos
Testimonial headshot of a smiling bald man in a suit and red tie

After experiencing a drop in website traffic due to increased competition and a lack of marketing focus, this client engaged Pulse Agency for support. Over five months, Nicolas developed and implemented a tailored strategy covering SEO, PPC, and social media. His proactive approach, ongoing optimisation, and dedication delivered strong results. Highly recommended for digital marketing expertise and commitment to success.

Testimonial headshot of a fair-haired man

“I have worked with Nico and his team over 5 years, and would be LOST without him. His knowledge is encyclopaedic, his approach methodical and his enthusiasm to deliver results genuine. I highly recommend Nico to be part of your team, for the long haul”

Testimonial headshot of a smiling grey-haired man in front of greenery

Positive: Professionalism, Quality,
Responsiveness, Value

“I began working with Nicolas and Pulse Agency a few months ago. Pulse are managing the digital marketing for my brand, Vitajuwel, which is the leading European manufacturer of gem water products in the world. In a short time, there has been a huge improvement in the return on advertising dollars spent. I am most impressed with the knowledge and professionalism that Pulse displays and I would recommend them to others without hesitation. Ralph Silverman – Vitajuwel Australia”

Joel Chapman of Chapman Solicitors, smiling in a navy suit

“Pulse Agency has really made a difference to my business!

With their professionalism, they have been able to properly explain the technical aspects of their plan for my line of work, in a way that I could understand.

Since I engaged the services of Pulse Agency, my business has grown and become more prominent in my industry area.”