Vitajuwel makes glass bottles and carafes with gemstones sealed inside. They are beautiful, well made and more expensive than most of the bottles they compete with.
The idea goes back a long way. The founding family has lived in southern Germany for more than ten generations, among mountain streams and glacier lakes, and drew on the old tradition of placing gemstones in carafes of water. The stones needed regular cleaning, though, and the water touched them directly. In 2007 a family member solved both problems by sealing the gems inside a glass vial, creating drinking water that is hygienic, natural and sustainable.
When Pulse took over Vitajuwel’s online marketing in Australia, the brief was easy to describe and hard to deliver: sell a premium bottle online, at a premium price.
