The founders of VitaJuwel and their family have lived in Southern Germany for more than ten generations. Their home is nestled amidst untouched nature with the sounds of crickets and frogs near mountain streams and glacier lakes.
Inspired by their natural environment, the family drew on the ancient tradition of placing gemstones in their carafes of water. This was the fundamental principle in producing today’s VitaJuwel products.
The gemstones, however, needed regular cleaning. Also, the water was directly exposed to any possible contaminants from the gemstones. In 2007, an ingenious idea from a family member addressed these concerns. The idea was to seal the gemstones within a glass vial, and in that way protect the water from direct exposure to the gemstones. This method of containing the gemstones within a glass vial resulted in creating drinking water that is hygienic, natural, and sustainable.