A business website has a fairly simple job: help the right person understand what you do, and make the next step easy.
How it looks matters. So do the things that are easy to miss in a redesign: how the site works on a phone, whether existing search traffic survives the move, whether enquiries are tracked and whether your team can update it without a developer.
We plan the structure and content first, then design and build around them. Most Pulse sites are built in WordPress, and most online stores in Shopify, with SEO, advertising and enquiry tracking considered from the start rather than added after launch.
Projects are led by founder Nico Pustilnick, with Pulse managing the strategy, design and build from start to finish.
Talk to Pulse about your website
What we do
Planning, structure & content
Before anything is designed, we agree what the site has to do, who it’s for and what each key page needs to say.
What’s included
A discovery session covers your goals, your customers, the services that matter most and anything the site has to connect to. From there we plan the page structure and the route someone takes from landing on the site to getting in touch.
Wireframes in Figma show the layout of the key pages before visual design starts. Redesigns often stall waiting for content, so we help plan what each page needs to answer, and can write or edit the core pages with our content team.
Design, UX & mobile
Most design work is about clarity: headings that say what the page is about, text people can read, proof close to the claims and buttons that say what happens next.
What’s included
We design mobile layouts from the start rather than shrinking the desktop page. Navigation, forms and calls to action get checked on a phone, with a thumb.
We keep accessibility basics in mind, such as contrast, text size and forms that are easy to fill in, and use real photos where possible. Heavy sliders and effects that look good in a meeting usually get cut.
WordPress websites
Most of the sites we build are in WordPress, set up so your team can change pages without a developer.
What’s included
Some sites are built with Elementor so pages are easy to edit; others need more custom development. Either way, we add what the business needs, such as booking tools, forms, integrations and content hubs, and leave out plugins it doesn’t use.
For Impact Studios at UTS, that meant connecting WordPress to their podcast platform and building a custom widget for their episodes.
Shopify stores
For online stores we usually recommend Shopify, set up so the store is easy to run day to day.
What’s included
We set up and customise the theme, structure products and collections, choose the apps and configure checkout. Product pages get the same care as service pages: good photos, the details buyers look for and a clear path to checkout.
For By Matilda Brown, we separated the shop from an existing holiday rental site, created a new brand and Shopify store, and tagged products by the causes they support.
SEO, redirects & site speed
A new site should keep the search traffic you already have and give you a better base to grow it.
What’s included
We set up each site to be crawled and indexed properly: clean page structure, headings, page titles and descriptions, internal links and a sitemap.
Before launch we map old URLs to new ones, so pages that already rank or have links pointing to them don’t simply disappear. A rebuild can still cause some movement in rankings, but planning the move reduces the risk.
On speed, the practical work is sizing and compressing images, cutting scripts and plugins the site doesn’t need, setting up caching and testing on real phones. Ongoing search work sits with our SEO service.
Tracking, forms & integrations
A new site is the best time to fix tracking, so you can see which pages and campaigns produce enquiries.
What’s included
We set up GA4 and Google Tag Manager so form submissions, phone clicks and bookings are counted properly.
Where your CRM or booking system supports it, forms can send enquiries straight into it with the page and source attached. For campaigns, we build landing pages matched to the ad, with one obvious next step. That work ties in with our lead generation service.
How a project runs
- Discovery. A working session with your team, then a scope and quote.
- Structure. Sitemap and wireframes, signed off before design starts.
- Design. Key pages first, then the templates for the rest.
- Build. Content in, forms and integrations connected.
- Test. Phones, browsers, forms, tracking, speed and redirects.
- Launch. We go live, then check tracking and search data and fix what comes up.
After launch, we can keep helping with edits, new pages and improvements as the business needs them.
Redesign, or a few targeted fixes?
Not every website problem needs a new website. If the site is broadly sound but too few visitors get in touch, improving the key pages, forms and calls to action is often faster and cheaper. That’s conversion optimisation.
A rebuild usually makes sense when:
- the platform is hard or expensive to update
- the site doesn’t work properly on a phone
- the structure no longer matches the services you sell
- tracking can’t be trusted and the setup is too messy to fix in place
- the design undermines how credible the business looks
We’ll tell you which one we think you need, and why.
Who we build for
Most of our web work is for service businesses, education providers and not-for-profits, mostly in Sydney, where the website has to answer questions and produce enquiries: law firms, building inspectors, NDIS and health providers, trades, colleges and community organisations. We also build Shopify stores for smaller ecommerce brands.
Looking new is the easy part. The harder part is a site that helps a stranger understand the service in a few seconds and feel confident enough to get in touch.
