A Really Special Community Activation – Heart of Surry Hills Festival

Pulse’s task was to create a website that would encourage interaction while describing to visitors the festival’s concept and flow and the deals and information accessible for its activities calendar, places, venues, and locations.

The Heart of Surry Hills festival was a brand-new concept, which meant there were no branding assets, no style to follow, a new team of people and organisations working together, and a plethora of business coordination. It was true that even though Harris and Natoli had extensive prior experience putting these activations and events together, we had to create from scratch and ensure that everything displayed was accurate and adhered to all branding standards.

With a small budget, we had to create a website that would enable visitors to search for information using various parameters, such as dates and venue types (restaurants, pubs, parks, and show venues). While ad campaigns were running, we also had to set up the site to be crawled and rated by Google. In reality, this was a significant occasion.

With a small budget, we had to create a website that would enable visitors to search for information using various parameters, such as dates and venue types (restaurants, pubs, parks, and show venues). While ad campaigns were running, we also had to set up the site to be crawled and rated by Google. In reality, this was a major occasion.