Introduction:
Nestled within the academic corridors of the University of Technology Sydney (UTS), Impact Studios is not merely a podcast production studio; it is a dynamic force in the exploration of research and academia. Impact Studios prides itself on being a creative hub that brings scholarly discussions to life through the art of podcasting. This case study unveils the collaborative journey of Impact Studios and Pulse Agency, as they set out to reimagine the studio’s identity and elevate its online narrative via revamped branding and a particularly original website.