The Future of Backlink Analysis: Leveraging ChatGPT and SEO Platforms
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2 months ago
The Future of Backlink Analysis: Leveraging ChatGPT and SEO Platforms Introduction Analysing your competitors’ backlink profiles is a crucial aspect of SEO that provides valuable insights into successful link-building strategies. Traditionally, this process involved manually examining backlink data using tools like Ahrefs, Moz, and SEMrush. However, with the advent of advanced language models like ChatGPT, […]
The Art of Explanation: Strategies for Effective Communication
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2 months ago
Many products and services struggle to gain traction because their owners fail to explain them to prospective users. One of the most underrated yet powerful tools in marketing and sales is the art of adequate explanation. This was a key realization for Lee LeFever, founder of Common Craft and author of the book “The Art […]
How to conduct a content audit
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8 months ago
Why Conduct a Content Audit? Conducting a content audit is crucial for understanding the current state of your website’s content, identifying gaps and opportunities, and developing a strategy to enhance its effectiveness. Here are some key reasons why you should perform a content audit: Identify Outdated, Irrelevant, or Low-Quality Content: This allows you to update […]
The Future of Search Optimisation: How Voice Search and AI Technology are Changing the Game
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1 year ago
The Dawn of Voice Search Evolution Are you curious about how AI advancements will redefine user search patterns? Look no further. Voice search has long been a buzzword, yet its full potential is only just unfolding. Since the launch of Google Home in 2013, there’s been a notable uptick in voice-activated searches. Initially, these searches […]
How to Create a Customer Journey Map (and Increase Conversions)
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2 years ago
The other day, I ran into Peter, an old friend I hadn’t heard from for over a decade. He was interested in cooking more than anything else; he dropped school at 14 and used to work in small restaurants and pubs to make a living. I always thought he was intelligent and had great ideas, […]
A complete guide to selecting the right marketing channel for your business
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2 years ago
Nicolas Pustilnick Colombres
Content Marketing Digital Marketing Digital Marketing Channels Facebook PPC SEO
Making the right choice when it comes to digital marketing strategies can be crucial for your company, especially when you are a small business with a limited budget. As SEO and content marketing are tightly connected, you may also need to hire professional copywriters to continuously create fresh content that can help your website rank for a wider variety of keywords.