How to Create a Customer Journey Map (and Increase Conversions)

The other day I ran into Peter, an old friend I hadn’t heard from for more than a decade. He was interested in cooking more than anything else, he dropped school at the age of 14, and he used to work in small restaurants and pubs to make a living. I always thought he was […]

December 04, 2021
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Digital channels infographic
Content Marketing, Digital Marketing, Digital Marketing Channels, Facebook, PPC, SEO

A complete guide to selecting the right marketing channel for your business

Making the right choice when it comes to digital marketing strategies can be crucial for your company, especially when you are a small business with a limited budget. Don’t it if your audience uses other channels to search for your products/services (Google, Bing) Other marketing channels to consider  1- Email marketing and automation: As you build your business, you need a way to keep in touch with the people who visit your site.

August 08, 2021
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Facebook and Instagram, Social Media

How to Overcome Facebook Ad Fatigue

You have put a lot of time and effort to create a good Facebook ad, watched it exceed all your expectations only to find that a short while later it’s not driving results anymore… Why is this happening and what you can do about it? With so much talk lately about Facebook ad fatigue, we […]

March 16, 2021
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CRM automation, phone tracking

Why does your small business need to start using call tracking software?

Contrary to some digital marketers’ opinion, call volumes are presently on the rise, phone calls remaining a key channel for leads and sales across industries. While some specialists consider call tracking a tedious and mostly unnecessary task, skilled marketers are aware of the importance of collecting information about each call. If you own a small […]

February 11, 2021
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Content Marketing

How To Run a Comprehensive Content Marketing Audit

Although it may seem an easy task at first glance, performing a content marketing audit can be a real challenge, even for the most experienced marketers and bloggers. But with over 4.4 million content pieces published every day — it has become almost impossible to obtain a substantial growth through content marketing without continuously analysing […]

November 12, 2020
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Facebook and Instagram, VOICE and AI

Understanding audiences, a critical step to master your digital marketing campaigns

  AI-based Tools which will help understand your audience needs’ and interactions   No matter how good or bad your products or services are, they become useless if you fail to present them in front of the right audience. This is why the very first step a marketer should take before launching any campaign is […]

September 25, 2020
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Facebook, Social Media

Are Hashtags Important? Why?

Today, a hashtag is a label used on different social media platforms to make it easier to find posts or information about a certain theme or which contains specific content. It is created by including the symbol “#” in front of a word or word combination, without spaces. The pound symbol —also called an octothorpe— was initially used to […]

June 09, 2020
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Content Amplification, Content Marketing, SEO

Creating a winning content strategy for both customers and search engines

Content marketing is at the heart of most efficient digital marketing campaigns, offering businesses an excellent opportunity to boost their results. A well-documented content marketing strategy can improve online visibility, create brand awareness and build communities. But, if you want to stand a chance of showing up on the SERPs and boost organic traffic, it is […]

April 29, 2020
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marketing in Corona Virus
Corona Virus, Digital Marketing, SEO

Marketing in the Age of Coronavirus

The Coronavirus pandemic is reshaping society as we speak. The major world crisis we are facing has already changed the way we used to travel, buy, work or interact with the others. And, with no clear time-frame for getting back to “normal”, the only thing we can do is adapt to a “new normal“. After more than […]

April 03, 2020
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Google bert
Content Marketing, SEO

From Rankbrain to BERT, or the evolution in Search

Reading time: 8 minutes Article Summary: Google search has undergone substantial changes since the rollout of Bert, the latest technology developed by Google’s AI team. For digital marketers, BERT is a real challenge because, even though we reached some conclusions upon certain important factors to pay attention when optimising websites, there is still a lot […]

March 20, 2020
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