Facebook and Instagram, VOICE and AI

Understanding audiences, a critical step to master your digital marketing campaigns

  AI-based Tools which will help understand your audience needs’ and interactions   No matter how good or bad your products or services are, they become useless if you fail to present them in front of the right audience. This is why the very first step a marketer should take before launching any campaign is […]

September 25, 2020
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Facebook, Social Media

Are Hashtags Important? Why?

Today, a hashtag is a label used on different social media platforms to make it easier to find posts or information about a certain theme or which contains specific content. It is created by including the symbol “#” in front of a word or word combination, without spaces. The pound symbol —also called an octothorpe— was initially used to […]

June 09, 2020
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Design

Names Every Graphic Designer Should Know

Whether you’re a well-versed internet designer or merely a beginner, I’m positive you have already got your list of favourite graphic designers. And if you are determined to pursue a career in web design, here are some names you simply got to know. These pioneers of modern design have modified the old web design approach […]

May 07, 2020
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Digital channels infographic
Content Marketing, Digital Marketing, Digital Marketing Channels, Facebook, PPC, SEO

How to choose the best digital marketing channel for your small business

Making the right choice when it comes to digital marketing strategies can be crucial for your company, especially when you are a small business with a limited budget. Selecting the most appropriate channels to reach the right audience requires lots of research time, as well as in-depth marketing, digital communication and business management expertise. Considering the multitude of choices available, even the most […]

May 05, 2020
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Content Amplification, Content Marketing, SEO

Creating a winning content strategy for both customers and search engines

Content marketing is at the heart of most efficient digital marketing campaigns, offering businesses an excellent opportunity to boost their results. A well-documented content marketing strategy can improve online visibility, create brand awareness and build communities. But, if you want to stand a chance of showing up on the SERPs and boost organic traffic, it is […]

April 29, 2020
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marketing in Corona Virus
Corona Virus, Digital Marketing, SEO

Marketing in the Age of Coronavirus

The Coronavirus pandemic is reshaping society as we speak. The major world crisis we are facing has already changed the way we used to travel, buy, work or interact with the others. And, with no clear time-frame for getting back to “normal”, the only thing we can do is adapt to a “new normal“. After more than […]

April 03, 2020
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Google bert
Content Marketing, SEO

From Rankbrain to BERT, or the evolution in Search

Reading time: 8 minutes Article Summary: Google search has undergone substantial changes since the rollout of Bert, the latest technology developed by Google’s AI team. For digital marketers, BERT is a real challenge because, even though we reached some conclusions upon certain important factors to pay attention when optimising websites, there is still a lot […]

March 20, 2020
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Semantic SEO, SEO

How to talk to robots: Semantic SEO and the new WordPress blocks are here to help What is semantic markup

What is semantic markup We call semantic markup the method of writing and structuring HTML code in such a way that it reinforces the meaning of the content.  Structured data is a piece of code written in a specific format, so that search engines better read it, understand it and use it to display search results in one […]

October 20, 2019
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what is content amplification
Content Amplification, Content Marketing, Digital Marketing Channels

Effective marketing techniques : Content Amplification

Analyzing the traffic sources for our clients’ websites, we figured out that more than half of the traffic received over six months comes from many different sources: social media, paid search, display, direct traffic, organic, or referral. In view of the most recent changes in the digital marketing world, we came to the conclusion that, if we only focused on search intent and “organic” traffic, […]

June 21, 2019
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Local SEO, SEO

9 Things You Should Do To Boost Your Local SEO – updated

Business owners need to think bigger when it comes to local SEO because it’s a tight market. The problem is that SEO strategies are often layered and complex. It’s not enough to list the company in directories and forget about them, for instance. You must target key directories to get the best results and optimise […]

February 23, 2019
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