By Client: UTS – FEIT (Faculty of Engineer and IT). Tasks performed: Competitive analysis Marketing consultancy and strategy development. Organic traffic analysis (SEO). Social media campaigns Pay per click campaigns Course acquisition dashboard. The […]
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Welcome to Finger on the Pulse, our digital marketing specialised blog.
Here you’ll find articles and case studies about SEO, Local SEO, PPC, Social media and content marketing.
We welcome contributors, if you like to be an author or guest blogger for our blog please get in touch with us.
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By Whether you’re a well-versed internet designer or merely a beginner, I’m positive you have already got your list of favourite graphic designers. And if you are determined to pursue a career in web design, […]
Choosing the Right Digital Marketing Channel for Your Small Business Making the right choice when it comes to digital marketing strategies can be crucial for your company, especially when you are a small business […]
Whos is: The Ingham Institute’s world-class medical research is rooted in and driven by the needs of our local South West Sydney community. We are committed to inspiring better health of our local community […]
Content marketing is at the heart of most efficient digital marketing campaigns, offering businesses an excellent opportunity to boost their results. A well-documented content marketing strategy can improve online visibility, create brand awareness and […]
Who is Auscare Support? Auscare Support is an NDIS registered provider, specialising in Plan Management & Support Coordination. Auscare Support enables you to implement your NDIS plan in a way most suited to you […]
About Tyrrells Property Inspections Tyrrells Property Inspections was formed in 1983 by architect and builder Jerry Tyrrell and builder Peter Ellis. Our aim is to provide a reliable source of experienced, independent and well-qualified […]
The Coronavirus pandemic is reshaping society as we speak. The major world crisis we are facing has already changed the way we used to travel, buy, work or interact with the others. And, with […]
Who is reconditioned.me Reconditioned.Me is an 8-week program created by experts and designed to recharge your system and get you firing on all cylinders again. website:www.reconditioned.me Who is Scott Gooding: Scott Gooding […]
Reading time: 8 minutes Article Summary: Google search has undergone substantial changes since the rollout of Bert, the latest technology developed by Google’s AI team. For digital marketers, BERT is a real challenge because, […]
What is semantic markup We call semantic markup the method of writing and structuring HTML code in such a way that it reinforces the meaning of the content. Structured data is a piece of code […]
Analyzing the traffic sources for our clients’ websites, we figured out that more than half of the traffic received over six months comes from many different sources: social media, paid search, display, direct traffic, […]
Updated: 23rd of March, 2020 Business owners need to think bigger when it comes to local SEO because it’s a tight market. The problem is that SEO strategies are often layered and complex. It’s […]
Even if you are brand new to SEO optimising your website/blog, I am sure you have already read many materials on internal linking. Most major digital marketing websites/blogs have published numerous articles about this […]
By Your website is your company’s best opportunity to showcase value propositions and engage your audience. In fact, getting potential clients or customers to a brand’s website is the primary function of many inbound marketing […]
Flatmate Finders was in need of some real assistance in marketing its burgeoning real estate share accommodation website. They had the base audience, the web design, and the experience in the market. However, they […]
People are limited. We cannot be all things to all individuals, and sometimes you don’t know what you don’t know. When you don’t have the right insights, your business and website will not run […]
If you are looking for shares and links, research suggests that the manner and form of the content seem to matter almost as much as the content itself. There are some forms that, although […]
By In the current-day social media age, every business is a publisher and all they need is a continuous flow of great content.It comes easily to say than doing! If you are constantly striving for creating […]
It can be difficult to know if you are serving ads to the right prospects with the best creative in order to get the best results when promoting your business on Facebook. You can […]
By City/Region: Detroit, US. Type of campaign: Google search Task: We were contacted by a Furniture rental company based in Detroit, US back in May 15 to take over their search campaign as the results […]
Recently, we worked with an innovative company working in a new emerging market – coffee pods in e-commerce. Coffee pods are quickly gaining favour over traditional instant and ground coffee due to the convenience and time. Our […]
By Background: We’ve had an exciting time of it recently working closely with an online digital magazine/flipbook company to try to improve their rankings and get them more exposure. The company was not actively prospecting for […]
For the purpose of this article, we will limit ourselves to content found online. Thus, in web publishing terms, a “contact audit” is simply the process of looking at elements of information found on […]
A few months ago, a local upholsterer approached us, looking for help with their internet marketing strategy and SEO. The task seemed pretty difficult. The website was very nice, but it was the least […]
Last week I decided to get back to the basics of SEO: Analyse my competitors backlinks profiles, a task that I have to say is not done by many SEOs these days at least not […]
There used to be a community interaction between blogs and writers that was an excellent exchange of information, dedicated work, and professionalism. It took the shape of “guest blogging” and was all about writing guest […]
This week Google announced that Hummingbird, the largest upgrade to it’s search algorithm since 2001, has been live for “a few months”. Where Panda was focused on content and Caffeine improved on speed, Hummingbird is at it’s heart an […]
Have you heard of Google Authorship? It’s a remarkably simple change in search engine algorithms that associates online content with individual creators. As of 2012, Authorship has already begun to change the face of Internet […]
A month ago we started working for the local Sydney office of an international software publishing company. Their rankings were pretty good for a lot of long tail keywords and their Adwords campaign had […]
How to recover and get back on track Did you see a massive 30%+ drop in traffic to your website starting from 24th April? If so, I’m sorry to say that Penguin, Google’s latest […]
Client EqWealth Objective In October 2012, Eqwealth contacted Pulse for assistance to increase traffic to their website and raise the awareness of Eqwealth across the financial sector. Eqwealth had invested thousand of dollars in […]
Objective In January 2010, JFM & Co Law contacted the website spot for assistance to achieve two goals; first to direct more traffic to their website and second to increase the awareness of the […]
It all commenced with Bing: yes, Bing launched the same tool around 3 months ago and the whole SEO world went mad. After reading many posts (please find the list below) and attending many […]