The Future of Search Optimisation: How Voice Search and AI Technology are Changing the Game
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8 months ago
The Dawn of Voice Search Evolution Are you curious about how AI advancements will redefine user search patterns? Look no further. Voice search has long been a buzzword, yet its full potential is only just unfolding. Since the launch of Google Home in 2013, there’s been a notable uptick in voice-activated searches. Initially, these searches […]
How to Create a Customer Journey Map (and Increase Conversions)
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2 years ago
[wl_faceted_search] The other day I ran into Peter, an old friend I hadn’t heard from for over a decade. He was interested in cooking more than anything else; he dropped school at 14 and used to work in small restaurants and pubs to make a living. I always thought he was intelligent with great ideas, […]
A complete guide to selecting the right marketing channel for your business
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2 years ago
Making the right choice when it comes to digital marketing strategies can be crucial for your company, especially when you are a small business with a limited budget. As SEO and content marketing are tightly connected, you may also need to hire professional copywriters to continuously create fresh content that can help your website rank for a wider variety of keywords.
How to Overcome Facebook Ad Fatigue
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2 years ago
[wl_faceted_search] You have put a lot of time and effort to create a good Facebook ad, and watched it exceed all your expectations only to find that a short while later it’s not driving results anymore… Why is this happening and what you can do about it? With so much talk lately about Facebook ad […]
Why does your small business need to start using call tracking software?
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2 years ago
[wl_faceted_search] Contrary to some digital marketers’ opinion, call volumes are presently on the rise, phone calls remaining a key channel for leads and sales across industries. While some specialists consider call tracking a tedious and mostly unnecessary task, skilled marketers are aware of the importance of collecting information about each call. If you own a […]
How To Run a Comprehensive Content Marketing Audit
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3 years ago
[wl_faceted_search] Although it may seem an easy task at first glance, performing a content marketing audit can be a real challenge, even for the most experienced marketers and bloggers. But with over 4.4 million content pieces published every day — it has become almost impossible to obtain a substantial growth through content marketing without continuously […]