Why building inspectors in Australia rely on referrals — and how to build a predictable lead system
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5 days ago
A Sydney building inspector with 15 years’ experience had his worst quarter in 2024 — not because the market slowed, but because the real estate agent who sent him 70% of his clients started recommending someone else. The market has never been stronger. 565,073 property transfers occurred across Australia in 2025 — Global Property Guide, […]
Why Most NDIS Providers Look Identical — And How to Stand Out in a Commoditised Market
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2 weeks ago
Max King scrolled through his competitors’ Facebook ads in 2019 and counted twelve providers using the exact same stock photo of a support worker pushing a wheelchair. Same messaging about “quality care.” Same promises of “person-centred support.” Same blue branding. That moment made him realise the NDIS market wasn’t just competitive — it was completely […]
Are We Going to Do All Our Buying Through Chatgpt Instead of Google?
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11 months ago
The other day, I saw a quick LinkedIn comment that caught my attention: “Chatgpt is better than Google for product searches.” At first, I chuckled. Sure mate. What’s next, Bing for music? But the timing was oddly perfect. I needed a webcam. The one I had—some sad, plastic thing I must have panic-bought during lockdown—was […]
Small business, big AI: Why it’s your time to shine
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11 months ago
Just a few years ago, I wouldn’t have recommended AI marketing to a small business owner. The tools were expensive, complicated, and designed for corporations with enormous budgets. But recently, something remarkable happened: tools like Chatgpt, Perplexity, Gemini, and other affordable platforms appeared. Suddenly, the playing field shifted dramatically. Small businesses can now easily afford—and […]
A complete guide to selecting the right marketing channel for your business
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1 year ago
Nicolas Pustilnick Colombres
Content Marketing Digital Marketing Digital Marketing Channels Facebook PPC SEO
Making the right choice when it comes to digital marketing strategies can be crucial for your company, especially when you are a small business with a limited budget. As SEO and content marketing are tightly connected, you may also need to hire professional copywriters to continuously create fresh content that can help your website rank for a wider variety of keywords.
NDIS SEO: how Australian providers can grow online ethically and effectively
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1 year ago
If you’re an Australian NDIS provider, you’ve probably asked yourself: is it worth investing in SEO? With more families turning to Google to search for support services, your online presence isn’t a luxury—it’s a necessity. SEO, or search engine optimisation, is about helping your website appear when someone types in something like “NDIS support coordinator […]