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Welcome to Finger on the Pulse, our digital marketing specialised blog.
Here you’ll find articles and case studies about SEO, Local SEO, PPC, Social media and content marketing.
We welcome contributors, if you like to be an author or guest blogger for our blog please get in touch with us.
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Reading time: 8 minutes Article Summary: Google search has undergone substantial changes since the rollout of Bert, the latest technology developed by Google’s AI team. For digital marketers, BERT is a real challenge because, […]
Client: UTS – FEIT (Faculty of Engineer and IT). Tasks performed: Competitive analysis Marketing consultancy and strategy development. Organic traffic analysis (SEO). Social media campaigns Pay per click campaigns Course acquisition dashboard. The […]
Updated: 23rd of March, 2020 Business owners need to think bigger when it comes to local SEO because it’s a tight market. The problem is that SEO strategies are often layered and complex. It’s […]
What is semantic markup We call semantic markup the method of writing and structuring HTML code in such a way that it reinforces the meaning of the content. Structured data is a piece of code […]
Analyzing the traffic sources for our clients’ websites, we figured out that more than half of the traffic received over six months comes from many different sources: social media, paid search, display, direct traffic, […]