Pulse Agency

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Scott Gooding, celebrity chef and My Kitchen Rules participant, appoints Pulse to promote his new holistic health program.

November 10, 2020

Author

Nicolas Pustilnick Colombres

Who is Scott Gooding ?

Scott Gooding is a passionate cook, health coach and personal trainer working in Australia. He teaches healthy lifestyles through online information and inspiration, demos, presentations, classes, and TV appearances. In 2013 he appeared on Channel 7’s My Kitchen Rules, which allowed him to share his version of healthy food with Australians. He is the co-author of the bestselling Clean Living series of books and cookbooks. In 2018 he published the bestselling books The Keto Diet and The Keto Diet Cookbook.

Background: Together with Cliff Harvey, Glenn Macintosh and Neera Scott, other renowned specialised in the fields of nutrition and mindfulness, they built reconditioned.me, an 8-week program to help improve people’s health with a holistic approach. 

What is reconditioned.me ?

Reconditioned.me is an 8-week program designed by Scott Gooding and a group of experts to help recharge people’s systems and get them firing on all cylinders again.

website: www.reconditioned.me

Scott Gooding

The Challenge

Given how competitive the health industry is, our challenge was to help Recondioned.me to stand above the competitors by really showing who the people behind the program were and incentivise users to test the program. What distinguished this program was the specialists and celebrities behind it. Pulse Agency needed to find a way to market that advantage to best serve the program’s marketing.

The Solution

The strategy, or some of it…

Using SEO, pay per click (Facebook and Instagram) and a series of short videos, we informed and nurtured the audience by providing lots of free useful content as well as showing the benefits of the course and promotions.

Having tons of great assets, we built Scott as the epicentre of our strategy influencing both the SEO aspects and the social persona he already was. By building a thorough measurement plan, we could easily identify the right audience and improve the conversion rate dramatically.

Results

Users: + 38.94%

New users: + 39.23 %

Sessions: + 49.24 %

Bounce rate: – 9.71 %

Pages per session: + 6.44 %

Average session duration: + 11.97 %

Goal completion rate: + 229.29 %

Goal completion: + 391.43 %

Goal value: + 152,33 %

Client’s public review

 

+ 391%
Goal completion

+ 39%
New users

Testimonials

At Pulse Agency, we’re proud of our strong client relationships. Check out real reviews that highlight our commitment to great results and happy customers.

See Google Reviews Watch testimonial videos

“Nicolas´ commitment to success exceed my expectations. He monitored the results closely and made adjustment to our…”

“I have worked with Nico and his team over 5 years, and would be LOST without him. His knowledge is encyclopaedic, his approach methodical and his enthusiasm to deliver results genuine. I highly recommend Nico to be part of your team, for the long haul”

Positive: Professionalism, Quality,
Responsiveness, Value

“I began working with Nicolas and Pulse Agency a few months ago. Pulse are managing the digital marketing for my brand, Vitajuwel, which is the leading European manufacturer of gem water products in the world. In a short time, there has been a huge improvement in the return on advertising dollars spent. I am most impressed with the knowledge and professionalism that Pulse displays and I would recommend them to others without hesitation. Ralph Silverman – Vitajuwel Australia”

“Pulse Agency has really made a difference to my business!

With their professionalism, they have been able to properly explain the technical aspects of their plan for my line of work, in a way that I could understand.

Since I engaged the services of Pulse Agency, my business has grown and become more prominent in my industry area.”