Pulse Agency


MMJ group Holdings, listed Australian company works with Pulse to improve its online visibility and Linkedin strategy.

September 29, 2020


Nicolas Pustilnick Colombres


MMJ Group Holdings Limited is an international cannabis investment firm that manages a portfolio. Previously, the business was known as MMJ PhytoTech Limited. Sydney, Australia-based MMJ Group Holdings Limited was established in 2014 and is based there.

The challenge

The publicly traded Australian firm Holding works in the regulated medical cannabis industry.

The firm has a spotless track record, and even though its industry is seeing tremendous growth, it nevertheless confronts significant regulatory obstacles in this region of the world.

Our goal was to increase the holding’s awareness so that people in the financial world would be more aware of it as a trading alternative because we worked for the holding firm directly rather than any of the b2c businesses.

The Solution

In order to attract specialised investors interested in the firm, Pulse built a set of methods to optimise the brand’s SERP, or what Google displays when users input MMJ group. We also created a series of highly targeted Linkedin advertisements campaigns.

In order to assist Google better understand the brand and all of its subsidiaries, Pulse was able to optimise the brands knowledge panel. See below


As a result of the brand SERP optimization and other SEO implementations, the organic search traffic from Australia grew by 16,51% in 3 months.

Linkedin targeting:

Pulse proposed targeting users that match the company’s buyer persona using Linkedin lead ads, resulting in a 10% conversion rate.



 Organic traffic (3 Months) = +16,51%
Conversion rate = +10%







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