Storytelling and video: The creation of videos telling real stories allowed us to explain Auscare’s Value proposition without naming the benefits of selling the brand.
Introduction
In September 2019, AUSCARE Support CEO Max King contacted Pulse to start a digital marketing campaign to increase inbound calls and enquiries to grow Auscare’s client base.
What is Auscare Support?
Auscare Support is an NDIS provider that specialises in Plan Management, Support Coordination and Budget Builder. The company enables participants to implement their NDIS plan following their unique goals and requirements.
website: www.auscaresupport.com.au
The challenge
Plan management, or the service to administer a person’s NDIS plan, is a straightforward service that doesn’t easily allow companies like Auscare to be different.
The challenge was establishing our client’s brand in a sensitive space where families have experienced lots of suffering and frustration.
The solution
We also created a campaign to promote the amazing ”Rock solid People ” Podcast.
We planned the campaign to target people browsing for NDIS related information via Google search.
And by using interest-based targeting, we were able to find our audiences on Facebook, Instagram and Youtube.
We also created a series of content hubs and webinars to offer free valuable information about the NDIS for families and users.
Tasks performed:
- PPC
- SEO
- Website design and coding
- Social Ads
- Content creation
- Strategy
Results
We helped Auscare double its client base in six months.
Form submissions: + 146.15 %
Call volume increase: + 688.89 %
We also created:
New landing pages frames.
New website [ Design & Coding)
New content hub structure for organic traffic.
Client Testimonial via Upwork
