WEA Sydney is a not-for-profit adult education institution offering a broad range of courses in arts, languages, technology, health, and personal development. Founded in 1913, it is one of Australia’s oldest and most respected adult learning providers, serving a diverse community of students across Greater Sydney.
By early 2022, WEA Sydney was facing multiple challenges: the lingering impact of COVID-19 had made it harder to reconnect with past students, and increased competition in the adult education sector meant new students were harder to reach.
The institution’s website also no longer reflected the needs or expectations of modern learners, particularly in terms of navigation, mobile usability, and course discovery.
WEA Sydney approached Pulse Agency with a clear brief: help modernise its digital presence, re-engage past learners, and attract new students, without compromising the organisation’s legacy or values.
Pulse Agency delivered a multi-channel strategy focused on four key areas: Website Redesign, Search Engine Optimisation (SEO), Google Ads, and Paid Social Campaigns.
We rebuilt WEA’s website to provide:
A more intuitive course browsing and enrolment experience
Mobile-first design to support increasing traffic from mobile users
Clear communication of key selling points: affordability, experienced educators, and course variety
Integration with internal systems to streamline updates and operations
To improve organic discoverability, we implemented a tailored SEO plan including:
Technical SEO improvements to enhance crawlability and site speed
Keyword strategy targeting high-intent and course-specific terms
Meta data optimisation and structured internal linking
Ongoing content creation for blog and landing pages to support visibility and authority
These efforts improved WEA’s rankings for core course categories and increased organic traffic within weeks of implementation.
We launched a performance-focused Google Ads campaign that:
Targeted prospective learners actively searching for relevant courses
Included branded and competitor terms to capture market share
Delivered a high click-through and conversion rate, especially during peak enrolment periods
To complement search and expand top-of-funnel reach, we ran Facebook and Instagram ads:
Targeted towards adult learners based on demographics and interests
Highlighted real student stories, upcoming term dates, and enrolment deadlines
Included retargeting ads for website visitors and email lists
Social campaigns effectively increased awareness and engagement, particularly among previously inactive audiences.
Pulse Agency helped WEA Sydney modernise its digital presence and reconnect with its audience.
By combining a user-focused website redesign with strategic SEO, Google Ads, and Paid Social campaigns,
WEA is now better positioned to grow its student base and continue delivering quality adult education well into its second century.
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After experiencing a drop in website traffic due to increased competition and a lack of marketing focus, this client engaged Pulse Agency for support. Over five months, Nicolas developed and implemented a tailored strategy covering SEO, PPC, and social media. His proactive approach, ongoing optimisation, and dedication delivered strong results. Highly recommended for digital marketing expertise and commitment to success.
Flatmates Finders - CEO
“I have worked with Nico and his team over 5 years, and would be LOST without him. His knowledge is encyclopaedic, his approach methodical and his enthusiasm to deliver results genuine. I highly recommend Nico to be part of your team, for the long haul”
CEO of Auscare Support - NDIS provider in NSW
Positive: Professionalism, Quality,
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Owner at Vitajuwel Australia
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