In September 2019, AUSCARE Support CEO Max King contacted Pulse to start a digital marketing campaign to increase inbound calls and enquiries to grow Auscare’s client base. Auscare Support is all about helping NDIS participants achieve their goals. They are an NDIS provider that specialises in Plan Management, Support Coordination and offers a Budget Builder service. The company enables participants to implement their NDIS plan to make sure they’re getting the most out of their NDIS service.
website: www.auscaresupport.com.au
The challenge was establishing our client’s brand in a sensitive space where families have experienced considerable suffering and frustration.
Plan management, or the service to administer a person’s NDIS plan, is a straightforward service but specialised enough that the average client might not be easily able to distinguish what makes the companies that offer this service different from each other. However, because many clients experience difficult and frustrating situations regularly, Auscare’s client-focused approach was a strong selling point. We needed to communicate to potential clients that Auscare was different and worth their time and attention.
Storytelling and video were the foundation of Pulse Agency’s approach. The creation of videos telling real stories allowed us to explain Auscare’s value proposition without naming the benefits of selling the brand.
We also created a campaign to promote the amazing Rock Solid People Podcast that is still active as of November 2021.
After careful research, we planned the campaign to target people browsing for NDIS related information via Google search. By using interest-based targeting, we were able to find our audiences on Facebook, Instagram and Youtube.
We also created a series of content hubs and webinars to offer free valuable information about the NDIS for families and users and establish Auscare as a trustworthy authority in the area.
During this process we performed PPC, SEO, website design and coding, produced social ads and created a variety of content for Auscare Support.
We helped Auscare double its client base in six months.
We also created new landing pages frames, a new website [ Design & Coding), and a new content hub structure for organic traffic.
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“Nicolas´ commitment to success exceed my expectations. He monitored the results closely and made adjustment to our…”
Flatmates Finders - CEO
“I have worked with Nico and his team over 5 years, and would be LOST without him. His knowledge is encyclopaedic, his approach methodical and his enthusiasm to deliver results genuine. I highly recommend Nico to be part of your team, for the long haul”
CEO of Auscare Support - NDIS provider in NSW
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“I began working with Nicolas and Pulse Agency a few months ago. Pulse are managing the digital marketing for my brand, Vitajuwel, which is the leading European manufacturer of gem water products in the world. In a short time, there has been a huge improvement in the return on advertising dollars spent. I am most impressed with the knowledge and professionalism that Pulse displays and I would recommend them to others without hesitation. Ralph Silverman – Vitajuwel Australia”
Owner at Vitajuwel Australia
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With their professionalism, they have been able to properly explain the technical aspects of their plan for my line of work, in a way that I could understand.
Since I engaged the services of Pulse Agency, my business has grown and become more prominent in my industry area.”
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