About Travel Diary Australia
Funded by Tourism Australia and DFAT this promotional project included a series of Webisodes, broadcast radio advertising, Google Adwords Campaign to promote Australian tourism and education to the South American Market. The promotional campaign included a competition with a prize of a return trip to Australia attracting over 2,000 entrants and 100,000 unique users from Argentina over three months.
The Challenge
Although the interest in Australia was on the rise, students in Latin America were still focused on learning English primarily in the United States and England.
Australia was considered an expensive destination, and far away from South America. The benefits compared to other English teaching destinations were unclear.
The Solution
With a new series of webisodes completely translated into Spanish and Portuguese. We created a branded campaign using an online competition to promote users to watch each of the 30 websites and access weekly trivia.
The campaign had included, Facebook advertising, Facebook groups approach, Youtube advertising, Radio advertising and PR.
The promotional campaign included a competition with a prize of a return trip to Australia attracting over 2,000 entrants and 100,000 unique users from Argentina over three months.
