When we inherited the campaign from the previous consultant, the sales, were low, the site was slow, the conversions were not attributed properly and there was not a strategy in place.
How could we sell these amazingly beautiful water bottles, and really communicate their quality, which is was the result of being a more expensive product than the competitor’s price?
After implementing the measurement property, doing a thorough analysis on the business model, assets and especially diving into the buyer persona motivations, frustrations, we come up of a scalable solution for Vitjuwel to test different marketing channels, while lowering the Cost Per Conversions dramatically.
First Google ads, search, remarketing and shopping was setup for optimisation. After that, we started testing facebook angles and youtube videos.
Campaign results after 30 days of campaign:
Total sales: Up by 91%
Online store sessions: Up by 75%
Returning customer rate: Up by 13%
Total orders: Up by 68%
Client testimonial via GMB reviews – Ralph Silverman – Owner