Introduction

 

About Vitajuwel

 

 The founders of VitaJuwel and their family have lived in Southern Germany for more than ten generations. Their home is nestled amidst untouched nature with the sounds of crickets and frogs near mountain streams and glacier lakes.

Inspired by their natural environment, the family drew on the ancient tradition of placing gemstones in their carafes of water. This was the fundamental principle in producing today’s VitaJuwel products.

The gemstones, however, needed regular cleaning. Also, the water was directly exposed to any possible contaminants from the gemstones. In 2007, an ingenious idea from a family member addressed these concerns. The idea was to seal the gemstones within a glass vial, and in that way protect the water from direct exposure to the gemstones. This method of containing the gemstones within a glass vial resulted in creating drinking water that is hygienic, natural, and sustainable.

 

 

 

The Challenge

 

When we inherited the campaign from the previous consultant, the sales were low, the site was slow, the conversions were not attributed properly and there was no strategy in place.

The higher quality of the bottles resulted in a more expensive product than their competitors. We needed to discover how best to sell these beautiful water bottles and really communicate their quality.

 

 

 

The Solution

 

First, Pulse Agency made sure the data was being measurement property, and did a thorough analysis of the business model, assets and the buyer persona motivations and frustrations. We come up with a scalable solution for Vitjuwel to test different marketing channels while lowering the Cost Per Conversion dramatically.

First Google ads, search, remarketing, and shopping was set up for optimisation. After that, we started testing Facebook angles and Youtube videos. During this process, we ran Google ads campaigns, Youtube Marketing, Facebook ads campaigns and created a new website design.

 

 

New website design by Pulse

 

 

Results

 

 

Total sales: + 91 %

 

Online store sessions: + 75%

 

Returning customer rate: + 13 %

 

Total orders: + 68 %

 

 

 

 


Client testimonial via GMB reviews  – Ralph Silverman – Owner

 

 

 

 

New website designed by Pulse

 

Mac-laptop