When we inherited the campaign from the previous consultant, the sales were low, the site was slow, the conversions were not attributed properly and there was no strategy in place.
The higher quality of the bottles resulted in a more expensive product than their competitors. We needed to discover how best to sell these beautiful water bottles and really communicate their quality.
First, Pulse Agency made sure the data was being measurement property, and did a thorough analysis of the business model, assets and the buyer persona motivations and frustrations. We come up with a scalable solution for Vitjuwel to test different marketing channels while lowering the Cost Per Conversion dramatically.
First Google ads, search, remarketing, and shopping was set up for optimisation. After that, we started testing Facebook angles and Youtube videos. During this process, we ran Google ads campaigns, Youtube Marketing, Facebook ads campaigns and created a new website design.
New website design by Pulse
Total sales: + 91 %
Online store sessions: + 75%
Returning customer rate: + 13 %
Total orders: + 68 %
Client testimonial via GMB reviews – Ralph Silverman – Owner
New website designed by Pulse