About Vitajuwel


The founders of VitaJuwel and their family have lived in Southern Germany for more than ten generations. Their home is nestled amidst untouched nature with the sounds of crickets and frogs near mountain streams and glacier lakes.

Inspired by their natural environment, the family drew on the ancient tradition of placing gemstones in their carafes of water. This was the fundamental principle in producing today’s VitaJuwel products.

The gemstones, however, needed regular cleaning. Also, the water was directly exposed to any possible contaminants from the gemstones. In 2007, an ingenious idea from a family member addressed these concerns. The idea was to seal the gemstones within a glass vial, and in that way protect the water from direct exposure to the gemstones. This method of containing the gemstones within a glass vial, resulted in creating drinking water that is hygienic, natural and sustainable.




Tasks performed:

Google ads campaign
Youtube marketing
Facebook ads campaign



The Challenge


When we inherited the campaign from the previous consultant, the sales, were low, the site was slow, the conversions were not attributed properly and there was not a strategy in place.

How could we sell these amazingly beautiful water bottles, and really communicate their quality, which is was the result of being a more expensive product than the competitor’s price?




The Solution


After implementing the measurement property, doing a thorough analysis on the business model, assets and especially diving into the buyer persona motivations, frustrations, we come up of a scalable solution for Vitjuwel to test different marketing channels, while lowering the Cost Per Conversions dramatically.

First Google ads, search, remarketing and shopping was setup for optimisation. After that, we started testing facebook angles and youtube videos.



New website design by Pulse






Total sales: + 91 %


Online store sessions: + 75%


Returning customer rate: + 13 %


Total orders: + 68 %





Client testimonial via GMB reviews  – Ralph Silverman – Owner





New website designed by Pulse