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UTS FEIT Disrupts The Competitive Continuing Education Market With The Help Of Pulse Agency.

December 11, 2022

Introduction

The Faculty of Engineering is part of the University of Technology SydneyAustralia. The Faculty of Engineering was established in 1965 and merged with the Faculty of Information Technology in 2008.  The faculty has an excellent academic reputation, with its programs being ranked Number 1 for Computing Science & Engineering in Australia, and in the Academic World Ranking of World Universities 2020. Professional bodies, including Engineers Australia and the Australian Computer Society, accredit programs in the Faculty. The Australian Government rated around 80% of UTS’s assessed research areas as having high impact beyond academia, which is the highest in the country. 

In 2011, it had 4,645 student enrolments  (9.5% of all students),  making it Australia’s fourth-largest university. When UTS approached Pulse Agency in 2019, their reputation as an excellent university was already solidified.

The challenge

In 2019, UTS FEIT (Faculty of Engineering and Information Technology) approached Pulse for a great project: Promoting a suite of very interesting short courses as part of their continuing education strategy. They wanted to expand the programs they were offering. 

The biggest challenge was discovering the best way to market and make the UTS programs stand out in a busy market. UTS was providing high-calibre premium courses in a highly cluttered and noisy market. These courses ranged from face-to-face events through to free tasters, blended learning options and high-volume, low-cost online alternatives.

The solution

We conducted thorough initial research in conjunction with the client’s internal stakeholders to gather insights, statistics and get across all potential factors that could inform our strategy.

As a result, we identified user personas, audience acquisition strategies and channels to deploy the campaigns. This generated great traffic, strong engagement, and click-through statistics. 

With the information gathered, we were able to carry out SEO, PPC campaigns and social media campaigns. We generated dashboards so that the client could manage and monitor the project and witness the results firsthand.

Client: UTS – FEIT (Faculty of Engineering and IT)

Tasks performed:

 

Campaign results

 

Sessions: + 1557 %

Users: + 1560 %

Conversion rate: + 636 %

 

 

Client Review:

 

 

 

Results

+ 1557%
Sessions

+ 636%
Conversion rate

Testimonials

At Pulse Agency, we’re proud of our strong client relationships. Check out real reviews that highlight our commitment to great results and happy customers.

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After experiencing a drop in website traffic due to increased competition and a lack of marketing focus, this client engaged Pulse Agency for support. Over five months, Nicolas developed and implemented a tailored strategy covering SEO, PPC, and social media. His proactive approach, ongoing optimisation, and dedication delivered strong results. Highly recommended for digital marketing expertise and commitment to success.

“I have worked with Nico and his team over 5 years, and would be LOST without him. His knowledge is encyclopaedic, his approach methodical and his enthusiasm to deliver results genuine. I highly recommend Nico to be part of your team, for the long haul”

Positive: Professionalism, Quality,
Responsiveness, Value

“I began working with Nicolas and Pulse Agency a few months ago. Pulse are managing the digital marketing for my brand, Vitajuwel, which is the leading European manufacturer of gem water products in the world. In a short time, there has been a huge improvement in the return on advertising dollars spent. I am most impressed with the knowledge and professionalism that Pulse displays and I would recommend them to others without hesitation. Ralph Silverman – Vitajuwel Australia”

“Pulse Agency has really made a difference to my business!

With their professionalism, they have been able to properly explain the technical aspects of their plan for my line of work, in a way that I could understand.

Since I engaged the services of Pulse Agency, my business has grown and become more prominent in my industry area.”