Storytelling and Search- A new way to generate leads for the building industry

We needed to show a successful and long-standing company the value of Google in today’s business climate. So, how do we do that?

We showed Tyrrells board of directors that through the correct use of Google, Tyrrells could appear every time a person was looking for the building and construction services they offer. They recognised the value of our approach and brought Pulse Agency onboard. 

Through creative storytelling, we can catch the attention of online customers and make somewhat dry topics more engaging and relevant to their offline reality.

An ambitious plan:

Step 1 – Understand the market and the customers’ needs
We investigated how people searched Google when they needed a building inspection and came to understand the different problems they faced and how essential Tyrrells services were for them.

Step 2 – Develop a quality content strategy to help solve clients’ real-life problems.
We created a content strategy where quality and explanation were the priorities.

Step 3 – Tailor the explanations to the type of search and the problems Tyrrells customers wanted to solve.

Step 4 – Show the value of the Tyrrells team and its ISO 9001 certified methodology with storytelling and video.

Step 5 – Use SEO, Search Marketing, and social media to promote Tyrrells unique strengths. 

Step 6 – Use our customer intelligence dashboards to qualify the leads and quantify the effectiveness of its sales staff to close sales from phone conversations.

A novel approach for a ‘more “traditional” industry.

Storytelling and video

Pulse Agency used video, written content, and artwork to creatively explain solutions to Tyrrells’ client’s real-world issues and communicate the ways Tyrrells could help. This resulted in of great organic and paid rankings for Tyrrells. 

We established Tyrrells as a trustable company and made it clear to their potential customers that Tyrrells was a different Property Inspections company, a company they could rely on. 

We also redeveloped their website with a mobile-first approach after understanding that younger demographics were an important demographic for Tyrrells.