Introduction

 

With over thirty years in the market and more than 105,000 completed inspections, Tyrrells was a clear leader in the building consultancy industry.

But that word was changing for everyone, and Tyrrells knew old tactics like personal recommendations or the Yellow pages would not deliver a sustainable position for the long run.

So they called Pulse Agency to analyze and propose a digital marketing strategy.

 

 

The building process includes many people and market forces that are in constant tension. A picture is worth a thousand words

 

The challenge

 

How can you show a successful and long-standing company the value of Google in today’s world?

By Showing the Tyrrells board of directors the value of having their company appearing every time people seek or need the services they offered, we were able to get Tyrrells attention to our plan.

 

 

 

How can explain better? with storytelling, we can make stories that seem at first uninteresting to become relevant and more engaging for online customers?

 

An ambitious plan:

 

1- Understanding the market and the customers’ needs
We researched how people searched Google when they needed a building inspection; we understood the different problems and how essential Tyrrells services were for them.

 

2- Quality content strategy to help solve clients real-life problems.
We created a content strategy where quality and explanation were the priorities.

 

3- We made the explanations relevant to the type of search and the problem Tyrrells customers wanted to solve.

 

4-We showed the value of the team and its ISO 9001 certified methodology with storytelling and video.

 

5- We used SEO, Search Marketing and Social Media to promote Tyrrells uniqueness with great success.

 

6-Using our customer intelligence dashboards, we could qualify the leads and quantify the effectiveness of its sales staff to close sales from phone conversations.

 

A novel approach for a ”more traditional” industry.

 

Storytelling and video

 

Using  video, written content and great cartoon-type of explanations we managed to achieve great organic and paid rankings for Tyrrells:

We established Tyrrells as a trustable company and explained to their potential customers why Tyrrells was a different  Property Inspections company.

We also redeveloped their website with a mobile-first approach after understanding that younger demographics were an important segment for Tyrrells.

 

 

 

The Solution

 

Today Tyrrells has a sustainable system to acquire clients whose return exceeds ten times the value of their investment.

 

Some stats:

 

Leads per month

The number of prospective clients or leads per month: The number sits in the hundreds making the business a strong competitor in marketing.

 

ROAS or the return of advertising spend:

 

Tyrrells achieved 10X ROAS, meaning for every dollar Tyrrells spends is getting $10 in return!

 

Quantity

Calls to the business: +  50% Y/Y

Quality

Sales as a result of leads: + 15%

 

Branding trend growth:

Measures how many people search the company name every month in Google: Grew 18% over 2021

 

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