At the end of 2023, walterwakefield, an agency we have been working with for a long time, contacted us to help manage a marketing campaign for their client, the Australian Aluminium Council (AAC).
The campaign aimed to educate the public about aluminium’s advantages over other materials, emphasising its uses and benefits in areas such as sports, climate change, industry, and job creation.
Reaching the right audience for this campaign took a lot of work. Understanding the diverse demographics involved required extensive research and careful planning.
Our campaign was not static. It was a dynamic process of continuous adaptation and refinement. Often, the qualitative and quantitative research did not necessarily correlate with the demographic segmentation and statistics available within the campaign’s channels. This discrepancy made it necessary to continuously adapt and refine our strategies to ensure that the message effectively reached the intended audience.
The campaign delivered outstanding results across all platforms, surpassing all benchmarks:
Impressions exceeded the benchmark by 92%.
Impressions + 92%
Clicks + 148.73%
Video views + 125.75%.
We have worked with Nico for a number of years now and consider him to be a reliable partner for Digital Marketing campaigns, complementing and adding to our offer as an extension of our team. – Adrian Kotik, Partner and Digital Director, walterwakefield
At Pulse Agency, we’re proud of our strong client relationships. Check out real reviews that highlight our commitment to great results and happy customers.
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“Nicolas´ commitment to success exceed my expectations. He monitored the results closely and made adjustment to our…”
Flatmates Finders - CEO
“I have worked with Nico and his team over 5 years, and would be LOST without him. His knowledge is encyclopaedic, his approach methodical and his enthusiasm to deliver results genuine. I highly recommend Nico to be part of your team, for the long haul”
CEO of Auscare Support - NDIS provider in NSW
Positive: Professionalism, Quality,
Responsiveness, Value
“I began working with Nicolas and Pulse Agency a few months ago. Pulse are managing the digital marketing for my brand, Vitajuwel, which is the leading European manufacturer of gem water products in the world. In a short time, there has been a huge improvement in the return on advertising dollars spent. I am most impressed with the knowledge and professionalism that Pulse displays and I would recommend them to others without hesitation. Ralph Silverman – Vitajuwel Australia”
Owner at Vitajuwel Australia
“Pulse Agency has really made a difference to my business!
With their professionalism, they have been able to properly explain the technical aspects of their plan for my line of work, in a way that I could understand.
Since I engaged the services of Pulse Agency, my business has grown and become more prominent in my industry area.”
Owner at Chapman Solicitors
