In 2019, UTS FEIT (Faculty of Engineering and ITS), approached Pulse for a great project: Promoting a suite of very interesting short courses as part of their continuing education strategy and offering.
The biggest challenge was how to market and differentiate the UTS offering of high-calibre premium courses in a highly cluttered and noisy market ranging from face-to-face events through to free tasters, blended learning options and high-volume, low-cost online alternatives.
We conducted thorough initial research in conjunction with the client’s internal stakeholders to gather insights, statistics and all possible factors that could inform our strategy.
As a result we identified user personas, audience acquisition strategies and channels to deploy the campaigns. This generated great traffic, strong engagement and click-through statistics.
The image represents an example of the type of creative we tested throughout the campaign.
Actual figures have been blurred to protect information.
“We found Nico and his team very responsive and committed to the project during our time working together. In addition to the raw results in terms of site traffic and enquiries, we gained a lot of specific insights into digital marketing, our target audience, and the metrics and dashboards which the Pulse team developed and shared to help us monitor and manage the campaigns and our portfolio.“
Steve Crooks, Manager, Professional Education Unit
UTS Faculty of Engineering and IT