Introduction

 

The Faculty of Engineering is part of the University of Sydney, Australia. It was established in 1920 and is Australia’s oldest engineering school and one of the most prestigious.

The school has an excellent academic reputation with its programs being ranked in 2011 by the QS World University Rankings by Subject at 21st in the world for Civil Engineering and 27th in the world for Mechanical Engineering. Programs at the school are accredited by professional bodies including Engineers Australia, The Australian Institute of Project Management and the Australian Computer Society

In 2011 it had a student enrolment of 4,645 (9.5% of all students), thus making it Australia’s fourth largest university.

 

Client: UTS – FEIT (Faculty of Engineer and IT)

Tasks performed:

 

 

The challenge

In 2019, UTS FEIT (Faculty of Engineering and ITS), approached Pulse for a great project: Promoting a suite of very interesting short courses as part of their continuing education strategy and offering.

The biggest challenge was how to market and differentiate the UTS offering of high-calibre premium courses in a highly cluttered and noisy market ranging from face-to-face events through to free tasters, blended learning options and high-volume, low-cost online alternatives.

 

The solution

We conducted thorough initial research in conjunction with the client’s internal stakeholders to gather insights, statistics and all possible factors that could inform our strategy.

As a result, we identified user personas, audience acquisition strategies and channels to deploy the campaigns. This generated great traffic,  strong engagement and click-through statistics.

 

 

Campaign results

 

Sessions: + 1557 %

Users: + 1560 %

Conversion rate: + 636 %

 

 

Client Review: