In 2019, UTS FEIT (Faculty of Engineering and ITS), approached Pulse for a great project: Promoting a suite of very interesting short courses as part of their continuing education strategy and offering.
The biggest challenge was how to market and differentiate the UTS offering of high-calibre premium courses in a highly cluttered and noisy market ranging from face-to-face events through to free tasters, blended learning options and high-volume, low-cost online alternatives.
We conducted thorough initial research in conjunction with the client’s internal stakeholders to gather insights, statistics and all possible factors that could inform our strategy.
As a result, we identified user personas, audience acquisition strategies and channels to deploy the campaigns. This generated great traffic, strong engagement and click-through statistics.
Sessions: + 1557 %
Users: + 1560 %
Conversion rate: + 636 %