In 2019, UTS FEIT (Faculty of Engineering and ITS), approached Pulse for a great project: Promoting a suite of very interesting short courses as part of their continuing education strategy. They wanted to expand the programs they were offering.
The biggest challenge was discovering the best way to market and make the UTS programs stand out in a busy market. UTS was providing high-calibre premium courses in a highly cluttered and noisy market. These courses ranged from face-to-face events through to free tasters, blended learning options and high-volume, low-cost online alternatives.
We conducted thorough initial research in conjunction with the client’s internal stakeholders to gather insights, statistics and get across all potential factors that could inform our strategy.
As a result, we identified user personas, audience acquisition strategies and channels to deploy the campaigns. This generated great traffic, strong engagement, and click-through statistics.
With the information gathered, we were able to carry out SEO, PPC campaigns and social media campaigns. We generated dashboards so that the client could manage and monitor the project and witness the results firsthand.
Client: UTS – FEIT (Faculty of Engineer and IT)
- Competitive analysis
- Marketing consultancy and strategy development.
- Organic traffic analysis (SEO).
- Social media campaigns
- Pay per click campaigns
- Course acquisition dashboard.
Sessions: + 1557 %
Users: + 1560 %
Conversion rate: + 636 %