UTS Impact Studio. Implementing original art on a website redesign

Introduction:

Inside the University of Technology Sydney (UTS) exists Impact Studios, more than just a podcast production studio; it’s a vibrant force in the exploration of research and academia. As a creative hub, Impact Studios brings scholarly discussions to life through the art of podcasting. This case study chronicles the collaborative journey between Impact Studios and Pulse Agency as they reimagined the studio’s identity, enhancing its online presence through refreshed branding and a uniquely innovative website.

The challenge

This project presented several layers of complexity, including:

A branding refresh that needed to establish a new identity while staying aligned with UTS brand standards and requirements.
The development of a new website featuring an enhanced user experience, additional functionalities, and integration with APIs such as OmnyStudio, a leading podcast distribution platform.
A content hub designed with a structure and design that supported the desired user experience, along with backend widgets that streamlined online operations for their staff.
Extensive collaboration with animator Fionn McCabe, incorporating his distinctive artwork as a central element of the website design. Notably, Fionn employs a technique called risograph for the digital assets, which involves printing and rescanning each frame of hand-drawn animations to achieve a rich texture in the final products. The website’s design and development were carefully adapted to sync with their intricate, multi-step workflow.
The creation of a scrollytelling section for the Welcome to Blacktown project.

The solution

Beginning with a logo and brand identity overhaul, we seamlessly transitioned to a WordPress platform integrated with OmnyStudio, creating a dynamic ecosystem for real-time data flow. To enhance user experience design, we meticulously mapped and implemented Fionn McCabe’s distinctive artwork, ensuring it became integral to the narrative. This was achieved through innovative digital techniques, resulting in a visually rich outcome. Social media features were also amplified, blending effortlessly into the podcast streaming experience.

Additionally, we implemented a scrollytelling design for the “Welcome to Blacktown” project, which you can explore here. This design approach allows images, audiograms, and podcasts to unfold as a succession of voices, making the project more engaging and visually appealing.

See below for further details.

Results

With its intuitive UX, the website redesign empowers the Impact Studios team to showcase their podcast collection, share data, and present a compelling narrative.

The inclusion of McCabe’s artwork adds a visually striking element. Pulse Agency has successfully modernised Impact Studios within the UTS umbrella, seamlessly integrating branding elements, podcast streaming, and a captivating online store. The results highlight a transformed Impact Studios poised for a dynamic and engaging digital future.

New UX and Vectorial Original Design

Omny integration + Podcast custom widget + Elementor

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Impact Studio Redesign: Merging Scrollytelling, Video Animation, and Art into One Engaging Site

Author

Introduction:

The challenge

The solution

Results

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