Pulse Agency

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How Marketing Helped BA Furniture Thrive in Sydney

March 21, 2024

Services

UX, Google Ads, Meta advertising

Introduction

In March 2024, BA Furniture, a company specialising in handcrafted timber furniture, approached us to help improve its sales. After successfully building its business in Melbourne, it relocated to Sydney’s Northern Beaches.

Starting from scratch in a new area while maintaining a factory warehouse and other facilities was no easy task. Continuing operations would have been a significant challenge without a steady flow of clients.

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The challenge

Handcrafted timber furniture is not cheap, and we anticipated that potential customers would take their time researching before purchasing.

To begin with, we needed to conduct research to understand the most effective traffic sources. We focused on Google Search to attract customers, model lead-to-sale ratios, and build it from there.

The Solution

The client provided high-quality photos that showcased their work beautifully and authentically.

We made several recommendations based on the existing website statistics to enhance user experience and increase conversions.

We launched a comprehensive Google Ads campaign alongside website UX improvements.

Once the Google Ads results stabilised, we expanded our efforts to Meta, utilising fantastic video ads that spoke to and resonated with the audience.

 

 

The Results

Today, BA Furniture has a thriving business, and the campaigns have allowed it to employ staff and continue expanding.

Testimonials

At Pulse Agency, we’re proud of our strong client relationships. Check out real reviews that highlight our commitment to great results and happy customers.

See Google Reviews Watch testimonial videos

“Nicolas´ commitment to success exceed my expectations. He monitored the results closely and made adjustment to our…”

“I have worked with Nico and his team over 5 years, and would be LOST without him. His knowledge is encyclopaedic, his approach methodical and his enthusiasm to deliver results genuine. I highly recommend Nico to be part of your team, for the long haul”

Positive: Professionalism, Quality,
Responsiveness, Value

“I began working with Nicolas and Pulse Agency a few months ago. Pulse are managing the digital marketing for my brand, Vitajuwel, which is the leading European manufacturer of gem water products in the world. In a short time, there has been a huge improvement in the return on advertising dollars spent. I am most impressed with the knowledge and professionalism that Pulse displays and I would recommend them to others without hesitation. Ralph Silverman – Vitajuwel Australia”

“Pulse Agency has really made a difference to my business!

With their professionalism, they have been able to properly explain the technical aspects of their plan for my line of work, in a way that I could understand.

Since I engaged the services of Pulse Agency, my business has grown and become more prominent in my industry area.”