Are Hashtags Important? Why?
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5 years ago
Today, a hashtag is a label used on different social media platforms to make it easier to find posts or information about a particular theme or that contain specific content. It is created by including the symbol “#” before a word or word combination without spaces. The pound symbol—an octothorpe—was initially used to mark numbers. The first use […]
Creating a winning content strategy for both customers and search engines
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5 years ago
Content marketing is at the heart of most efficient digital marketing campaigns, offering businesses an excellent opportunity to boost their results. A well-documented content marketing strategy can improve online visibility, create brand awareness and build communities. But, if you want to stand a chance of showing up on the SERPs and boosting organic traffic, writing […]
Marketing in the Age of Coronavirus
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6 years ago
The Coronavirus pandemic is reshaping society as we speak. The major world crisis we are facing has already changed how we used to travel, buy, work or interact with others. And, with no precise time frame for returning to “normal”, we can only adapt to a “new normal “. Over one-quarter of the world’s population […]
From Rankbrain to BERT, or the evolution in Search
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6 years ago
Reading time: 8 minutes Article Summary: Google search has undergone substantial changes since the rollout of Bert, the latest technology developed by Google’s AI team. For digital marketers, BERT is a real challenge because, even though we reached some conclusions upon certain important factors to pay attention when optimising websites, there is still a lot […]
How to talk to robots: Semantic SEO and the new WordPress blocks are here to help What is semantic markup
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6 years ago
What is semantic markup We call semantic markup the method of writing and structuring HTML code in such a way that it reinforces the meaning of the content. For now, Jump Links looks like the easiest way to help Google to discover and index the relevant pieces of content (fraggles) we want the search engine to take into consideration for specific queries.
Effective marketing techniques : Content Amplification
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6 years ago
Analysing the traffic sources for our client’s websites, we figured out that more than half of the traffic received over six months comes from many different sources: social media, paid search, display, direct traffic, organic, or referral. Given the most recent changes in digital marketing, we concluded that we would miss lots of valuable traffic, […]