The Future of Search Optimisation: How Voice Search and AI Technology are Changing the Game
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1 year ago
The Dawn of Voice Search Evolution Are you curious about how AI advancements will redefine user search patterns? Look no further. Voice search has long been a buzzword, yet its full potential is only just unfolding. Since the launch of Google Home in 2013, there’s been a notable uptick in voice-activated searches. Initially, these searches […]
How to Create a Customer Journey Map (and Increase Conversions)
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2 years ago
[wl_faceted_search] The other day I ran into Peter, an old friend I hadn’t heard from for over a decade. He was interested in cooking more than anything else; he dropped school at 14 and used to work in small restaurants and pubs to make a living. I always thought he was intelligent with great ideas, […]
How to do a content audit
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9 years ago
For the purpose of this article, we will limit ourselves to content found online. Thus, in web publishing terms, a “contact audit” is simply the process of looking at elements of information found on a particular website. Content audit vs content inventory A content audit is analogous to an income tax audit: both are methods […]