The Future of Search Optimisation: How Voice Search and AI Technology are Changing the Game
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3 years ago
The Dawn of Voice Search Evolution Are you curious about how AI advancements will redefine user search patterns? Look no further. Voice search has long been a buzzword, yet its full potential is only just unfolding. Since the launch of Google Home in 2013, there’s been a notable uptick in voice-activated searches. Initially, these searches […]
How to Create a Customer Journey Map (and Increase Conversions)
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4 years ago
The other day, I ran into Peter, an old friend I hadn’t heard from for over a decade. He was interested in cooking more than anything else; he dropped school at 14 and used to work in small restaurants and pubs to make a living. I always thought he was intelligent and had great ideas, […]
How to Overcome Facebook Ad Fatigue
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5 years ago
You have put a lot of time and effort into creating a good Facebook and watched it exceed all your expectations, only to find that a short while later, it’s not driving results anymore… Why is this happening, and what can you do about it? With so much talk lately about Facebook ad fatigue, we […]
Why does your small business need to start using call tracking software?
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5 years ago
Contrary to some digital marketers’ opinion, call volumes are presently on the rise, with phone calls remaining a key channel for leads and sales across industries. While some specialists consider call tracking a tedious and mostly unnecessary task, skilled marketers are aware of the importance of collecting information about each call. If you own a […]
How To Run a Comprehensive Content Marketing Audit
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5 years ago
[wl_faceted_search] Although it may seem easy at first glance, performing a content marketing audit can be a real challenge, even for the most experienced marketers and bloggers. However, with over 4.4 million content pieces published daily, obtaining substantial growth through content marketing has become almost impossible without continuously analysing and optimising your content. Periodically performing […]
Understanding audiences, a critical step to master your digital marketing campaigns
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5 years ago
AI-based Tools that will help understand your audience’s needs and interactions No matter how good or bad your products or services are, they become useless if you fail to present them to the right audience. This is why the first step a marketer should take before launching any campaign is to ensure they truly […]