Are Hashtags Important? Why?ss

Today, a hashtag is a label used on different social media platforms to make it easier to find posts or information about a certain theme or which contains specific content. It is created by including the symbol “#” in front of a word or word combination, without spaces. The pound symbol —also called an octothorpe— was initially used to […]

Making the right choice when it comes to digital marketing strategies can be crucial for your company, especially when you are a small business with a limited budget. Selecting the most appropriate channels to reach the right audience requires lots of research time, as well as in-depth marketing, digital communication and business management expertise. Considering the multitude of choices available, even the most […]

Your website is your company’s best opportunity to showcase value propositions and engage your audience. In fact, getting potential clients or customers to a brand’s website is the primary function of many inbound marketing efforts, including Search Engine Optimization (SEO), social media marketing, and Public Relations (PR). Leading these audience members to your homepage or […]

It can be difficult to know if you are serving ads to the right prospects with the best creative in order to get the best results when promoting your business on Facebook. You can measure clicks and conversions to gain a better understanding, but these statistics rely heavily on the design of your ad and […]