A complete guide to selecting the right marketing channel for your businessss

Making the right choice when it comes to digital marketing strategies can be crucial for your company, especially when you are a small business with a limited budget. Don’t it if your audience uses other channels to search for your products/services (Google, Bing) Other marketing channels to consider  1- Email marketing and automation: As you build your business, you need a way to keep in touch with the people who visit your site.

Today, a hashtag is a label used on different social media platforms to make it easier to find posts or information about a certain theme or which contains specific content. It is created by including the symbol “#” in front of a word or word combination, without spaces. The pound symbol —also called an octothorpe— was initially used to […]

Your website is your company’s best opportunity to showcase value propositions and engage your audience. In fact, getting potential clients or customers to a brand’s website is the primary function of many inbound marketing efforts, including Search Engine Optimization (SEO), social media marketing, and Public Relations (PR). Leading these audience members to your homepage or […]

It can be difficult to know if you are serving ads to the right prospects with the best creative in order to get the best results when promoting your business on Facebook. You can measure clicks and conversions to gain a better understanding, but these statistics rely heavily on the design of your ad and […]