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The Art of Explanation: Strategies for Effective Communication

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1 month ago

Many products and services struggle to gain traction because their owners fail to explain them to prospective users. One of the most underrated yet powerful tools in marketing and sales is the art of adequate explanation. This was a key realization for Lee LeFever, founder of Common Craft and author of the book “The Art […]

How to conduct a content audit

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8 months ago

Why Conduct a Content Audit? Conducting a content audit is crucial for understanding the current state of your website’s content, identifying gaps and opportunities, and developing a strategy to enhance its effectiveness. Here are some key reasons why you should perform a content audit: Identify Outdated, Irrelevant, or Low-Quality Content: This allows you to update […]

The Future of Search Optimisation: How Voice Search and AI Technology are Changing the Game

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1 year ago

The Dawn of Voice Search Evolution Are you curious about how AI advancements will redefine user search patterns? Look no further. Voice search has long been a buzzword, yet its full potential is only just unfolding. Since the launch of Google Home in 2013, there‚Äôs been a notable uptick in voice-activated searches. Initially, these searches […]

A complete guide to selecting the right marketing channel for your business

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2 years ago

Making the right choice when it comes to digital marketing strategies can be crucial for your company, especially when you are a small business with a limited budget. As SEO and content marketing are tightly connected, you may also need to hire professional copywriters to continuously create fresh content that can help your website rank for a wider variety of keywords.

How To Run a Comprehensive Content Marketing Audit

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3 years ago

[wl_faceted_search] Although it may seem easy at first glance, performing a content marketing audit can be a real challenge, even for the most experienced marketers and bloggers. However, with over 4.4 million content pieces published daily, obtaining substantial growth through content marketing has become almost impossible without continuously analysing and optimising your content. Periodically performing […]

Creating a winning content strategy for both customers and search engines

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4 years ago

Content marketing is at the heart of most efficient digital marketing campaigns, offering businesses an excellent opportunity to boost their results. A well-documented content marketing strategy can improve online visibility, create brand awareness and build communities. But, if you want to stand a chance of showing up on the SERPs and boosting organic traffic, writing […]