Introduction:
January 2020
In January 2020, Flatmate Finders, an iconic Australian flatmate finding site, was experiencing aggressive competition in the flatmate search market.
Although Flatmate Finders had clear differentiation in terms of service and brand, the company underestimated the value of SEO in a market where Google searches are still the preferred method for finding flatmates by users.
Flatmate Finder’s competitors saw this situation as an opportunity and quickly deployed a series of SEO tactics that increased their online presence.
Consequently, a large brand with superior service found itself in a constant traffic loss that required an immediate solution.