Marketing in the Age of Coronavirus
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4 years ago
The Coronavirus pandemic is reshaping society as we speak. The major world crisis we are facing has already changed how we used to travel, buy, work or interact with others. And, with no precise time frame for returning to “normal”, we can only adapt to a “new normal “. Over one-quarter of the world’s population […]
From Rankbrain to BERT, or the evolution in Search
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5 years ago
Reading time: 8 minutes Article Summary: Google search has undergone substantial changes since the rollout of Bert, the latest technology developed by Google’s AI team. For digital marketers, BERT is a real challenge because, even though we reached some conclusions upon certain important factors to pay attention when optimising websites, there is still a lot […]
How to talk to robots: Semantic SEO and the new WordPress blocks are here to help What is semantic markup
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5 years ago
What is semantic markup We call semantic markup the method of writing and structuring HTML code in such a way that it reinforces the meaning of the content. For now, Jump Links looks like the easiest way to help Google to discover and index the relevant pieces of content (fraggles) we want the search engine to take into consideration for specific queries.
Effective marketing techniques : Content Amplification
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5 years ago
Analysing the traffic sources for our client’s websites, we figured out that more than half of the traffic received over six months comes from many different sources: social media, paid search, display, direct traffic, organic, or referral. Given the most recent changes in digital marketing, we concluded that we would miss lots of valuable traffic, […]
9 Things You Should Do To Boost Your Local SEO – updated
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6 years ago
Business owners must think more about local SEO because it’s a tight market. The problem is that SEO strategies are often layered and complex. For instance, it’s not enough to list the company in directories and forget about them. It would be best to target key directories to get the best optimised and optimise them […]