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Hi, I'm Nico (Nicolas Pustilnick Colombres), founder of Pulse Agency. I help businesses grow through strategic digital marketing — combining SEO, Google Ads, Facebook Ads, and Web Design to generate measurable results. On this page, you’ll find articles where I share insights on performance marketing, content strategy, lead generation, and how to make digital work — especially for local businesses and specialised industries. Thanks for reading. I hope you find something useful and actionable.

Social signs do matter in SEO

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11 years ago

avatar Nicolas Pustilnick Colombres

SEO Social Media Twitter

A month ago, we started working with the local Sydney office of an international software publishing company. Initial Assessment Current Rankings: Good rankings for many long-tail keywords. AdWords Campaign: Effective due to a high-quality score for most keywords. Website Optimisation: Super optimised with meta titles, descriptions, bullet points, and anchor texts. Missing elements: microdata and […]
Google Penguin has hit Australia

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12 years ago

avatar Nicolas Pustilnick Colombres

Google Penguin SEO

How to Recover and Get Back on Track with the Google Disavow Tool December 21, 2012 Did you see a massive 30%+ drop in traffic to your website starting from April 24? If so, it’s likely that Google’s latest anti-spam algorithm, Penguin, has affected you. SEO Before Panda and Penguin Before the introduction of the […]
The Google Disavow tool – Are we in charge of our own link profiles?

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12 years ago

avatar Nicolas Pustilnick Colombres

Link Building SEO

The Google Disavow Tool: Are We in Charge of Our Link Profiles? Background It all began with Bing. Yes, Bing launched a similar tool around three months ago, causing a stir in the SEO world. Following numerous posts (listed below) and attending various webinars, particularly one from SEO Samurai co-hosted by SEO legend Leslie from […]