Why does your small business need to start using call tracking software?
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4 years ago
Contrary to some digital marketers’ opinion, call volumes are presently on the rise, with phone calls remaining a key channel for leads and sales across industries. While some specialists consider call tracking a tedious and mostly unnecessary task, skilled marketers are aware of the importance of collecting information about each call. If you own a […]
How To Run a Comprehensive Content Marketing Audit
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4 years ago
[wl_faceted_search] Although it may seem easy at first glance, performing a content marketing audit can be a real challenge, even for the most experienced marketers and bloggers. However, with over 4.4 million content pieces published daily, obtaining substantial growth through content marketing has become almost impossible without continuously analysing and optimising your content. Periodically performing […]
Understanding audiences, a critical step to master your digital marketing campaigns
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4 years ago
AI-based Tools that will help understand your audience’s needs and interactions No matter how good or bad your products or services are, they become useless if you fail to present them to the right audience. This is why the first step a marketer should take before launching any campaign is to ensure they truly […]
Are Hashtags Important? Why?
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4 years ago
Today, a hashtag is a label used on different social media platforms to make it easier to find posts or information about a particular theme or that contain specific content. It is created by including the symbol “#” before a word or word combination without spaces. The pound symbol—an octothorpe—was initially used to mark numbers. The first use […]
Creating a winning content strategy for both customers and search engines
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4 years ago
Content marketing is at the heart of most efficient digital marketing campaigns, offering businesses an excellent opportunity to boost their results. A well-documented content marketing strategy can improve online visibility, create brand awareness and build communities. But, if you want to stand a chance of showing up on the SERPs and boosting organic traffic, writing […]