How to conduct a content audit
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1 year ago
Why Conduct a Content Audit? Conducting a content audit is crucial for understanding the current state of your website’s content, identifying gaps and opportunities, and developing a strategy to enhance its effectiveness. Here are some key reasons why you should perform a content audit: Identify Outdated, Irrelevant, or Low-Quality Content: This allows you to update […]
The Future of Search Optimisation: How Voice Search and AI Technology are Changing the Game
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2 years ago
The Dawn of Voice Search Evolution Are you curious about how AI advancements will redefine user search patterns? Look no further. Voice search has long been a buzzword, yet its full potential is only just unfolding. Since the launch of Google Home in 2013, there’s been a notable uptick in voice-activated searches. Initially, these searches […]
How to Create a Customer Journey Map (and Increase Conversions)
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3 years ago
The other day, I ran into Peter, an old friend I hadn’t heard from for over a decade. He was interested in cooking more than anything else; he dropped school at 14 and used to work in small restaurants and pubs to make a living. I always thought he was intelligent and had great ideas, […]
How to Overcome Facebook Ad Fatigue
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4 years ago
You have put a lot of time and effort into creating a good Facebook and watched it exceed all your expectations, only to find that a short while later, it’s not driving results anymore… Why is this happening, and what can you do about it? With so much talk lately about Facebook ad fatigue, we […]
Why does your small business need to start using call tracking software?
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4 years ago
Contrary to some digital marketers’ opinion, call volumes are presently on the rise, with phone calls remaining a key channel for leads and sales across industries. While some specialists consider call tracking a tedious and mostly unnecessary task, skilled marketers are aware of the importance of collecting information about each call. If you own a […]