How Important is Internal Linking for SEO?
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6 years ago
Even if you are brand new to SEO optimising your website/blog, I am sure you have already read many materials on internal linking. Here’s an example of an ideal website structure (also called Bruce Clay’s silo architecture): Secondary internal links and Internal Page Rank The internal links that appear in context also impact how the search engines crawl and rank your pages.
How To Turn Your Website Into A Powerful Conversion Driven Powerhouse
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7 years ago
Your company’s website is its prime opportunity to highlight value propositions and captivate your audience. Drawing potential clients or customers to your brand’s website is a central aim of various inbound marketing strategies, including Search Engine Optimisation (SEO), social media marketing, and Public Relations (PR). While attracting visitors to your homepage or blog is commendable, […]
How NAP citations influence Local SEO – A case study
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8 years ago
A few months ago, a local upholsterer approached us for help with their internet marketing strategy and SEO. The challenge was significant due to the website’s lack of SEO-friendly features: it was entirely in JavaScript with minimal text, making optimisation particularly difficult. To address these issues, we devised a plan based on thorough keyword research, […]
How great link building works – An SEO case study
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8 years ago
Maximising Your Website’s Potential with Strategic Link Building People have limitations. We can’t be all things to all people; sometimes, you don’t know what you don’t know. Without the right insights, your business and website won’t run optimally. Effective link building is one of those ‘below the radar’ insights for a successful website. Too many […]
How to get attention in the content shock era
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9 years ago
How to Get Attention in the Content Shock Era If you’re seeking shares and links, research indicates that the manner and form of the content are almost as important as the content itself. Some popular content forms among online producers do not garner the desired attention, while other formats stand out as champions. Research […]