How to conduct a content audit
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1 year ago
Why Conduct a Content Audit? Conducting a content audit is crucial for understanding the current state of your website’s content, identifying gaps and opportunities, and developing a strategy to enhance its effectiveness. Here are some key reasons why you should perform a content audit: Identify Outdated, Irrelevant, or Low-Quality Content: This allows you to update […]
The Future of Search Optimisation: How Voice Search and AI Technology are Changing the Game
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2 years ago
The Dawn of Voice Search Evolution Are you curious about how AI advancements will redefine user search patterns? Look no further. Voice search has long been a buzzword, yet its full potential is only just unfolding. Since the launch of Google Home in 2013, there’s been a notable uptick in voice-activated searches. Initially, these searches […]
How to Create a Customer Journey Map (and Increase Conversions)
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3 years ago
The other day, I ran into Peter, an old friend I hadn’t heard from for over a decade. He was interested in cooking more than anything else; he dropped school at 14 and used to work in small restaurants and pubs to make a living. I always thought he was intelligent and had great ideas, […]
A complete guide to selecting the right marketing channel for your business
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3 years ago
Nicolas Pustilnick Colombres
Content Marketing Digital Marketing Digital Marketing Channels Facebook PPC SEO
Making the right choice when it comes to digital marketing strategies can be crucial for your company, especially when you are a small business with a limited budget. As SEO and content marketing are tightly connected, you may also need to hire professional copywriters to continuously create fresh content that can help your website rank for a wider variety of keywords.
How to Overcome Facebook Ad Fatigue
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4 years ago
You have put a lot of time and effort into creating a good Facebook and watched it exceed all your expectations, only to find that a short while later, it’s not driving results anymore… Why is this happening, and what can you do about it? With so much talk lately about Facebook ad fatigue, we […]