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Tasti Australia

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TASTI NZ wanted to launch their products into the Australian market with national distribution through Woolworths and Coles supermarket chains. Their only marketing for the first 12 months from April 2014 was to be a soft social media strategy. Their Australian advertising agency approached The Pulse Agency to develop and activate a Facebook page with the aim of building 10,000 quality LIKES within 12 months. Through a comprehensive strategy of daily posts, user engagement, promotions, competitions and creative imagery we achieved our aims 3 months ahead of schedule and within the agreed budget.

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