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Tasti NZ – An old time Kiwi classic lands in Australia

March 9, 2019

Author

Nicolas Pustilnick Colombres

Introduction

 

Tasti NZ wanted to launch their products into the Australian market with national distribution through Woolworths and Coles supermarket chains.

Their only marketing for the first 12 months from April 2014 was to be a soft social media strategy.

Their Australian advertising agency approached Pulse Agency to develop and activate a Facebook page with the aim of building 10,000 quality LIKES within 12 months.

 

 

 

The Challenge

For us the challenge was discovering how we could acquire the fans, as well as finding out how to improve their overall Australian presence. Being a kiwi classic FMCG (Fast-moving Consumer Goods) company, full of kiwi iconography, they were almost unknown to the general public in Australia.

The Solution

 

For us the solution at the time was to work with Facebook apps and create visually engaging and rewarding competitions. 

While creating the games and competitions, we also made a lot of posts and content to understand what the resulting audiences were interested in consuming.

Some of the topics we created were listicles, infographics, stories, and video ads. We worked with different angles to gather valuable insights.

 

 

 

Results

 

Through a comprehensive strategy of daily posts, user engagement, promotions, competitions, and creative imagery we achieved Tasti’s goal of building 10,000 quality LIKES 3 months ahead of schedule and within the agreed budget.

 

Results

Research and strategy

Australian campaign management

Testimonials

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“Nicolas´ commitment to success exceed my expectations. He monitored the results closely and made adjustment to our…”

“I have worked with Nico and his team over 5 years, and would be LOST without him. His knowledge is encyclopaedic, his approach methodical and his enthusiasm to deliver results genuine. I highly recommend Nico to be part of your team, for the long haul”

Positive: Professionalism, Quality,
Responsiveness, Value

“I began working with Nicolas and Pulse Agency a few months ago. Pulse are managing the digital marketing for my brand, Vitajuwel, which is the leading European manufacturer of gem water products in the world. In a short time, there has been a huge improvement in the return on advertising dollars spent. I am most impressed with the knowledge and professionalism that Pulse displays and I would recommend them to others without hesitation. Ralph Silverman – Vitajuwel Australia”

“Pulse Agency has really made a difference to my business!

With their professionalism, they have been able to properly explain the technical aspects of their plan for my line of work, in a way that I could understand.

Since I engaged the services of Pulse Agency, my business has grown and become more prominent in my industry area.”