Google Ads Agency Sydney | Data-Driven PPC Campaigns

Google Ads agency

Work with a certified Google Ads agency in Sydney that goes beyond the clicks

Google Ads is one of the most powerful ways to grow your business online — but only when strategy, targeting and optimisation come together. At Pulse, we’re a certified Google Ads Partner based in Sydney, helping businesses turn ad spend into measurable, consistent growth.

We run campaigns across the entire Google Ads ecosystem — from Search and Display to YouTube, Shopping and Performance Max — using real audience insights, performance data and a strategy-first mindset.

We also integrate advanced AI tools and Google Ads API access to unlock deeper targeting, better automation and smarter decisions at every step.

Whether you’re launching new campaigns or scaling what’s already working, our team handles everything — from setup and keyword research to creative assets, conversion tracking and continuous optimisation.

Scroll down to explore how we build, track and scale Google Ads campaigns that actually move the needle.

We offer the following

AI + Google Ads API = smarter campaigns

We don’t just rely on Google’s automation — we enhance it. By combining AI-powered tools with direct access to the Google Ads API, we unlock custom optimisation capabilities that most agencies simply can’t offer.

From automated bid strategies to dynamic audience segmentation and real-time performance adjustments, our approach gives you faster learning cycles, better cost control and improved results across every campaign type.

More control, smarter decisions, and real performance — powered by technology and backed by strategy.

Google Ads campaign types that actually convert

We manage campaigns across the full Google Ads network — tailoring the format to fit your goals, audience, and sales funnel. Here’s what we offer:

Search Ads: Appear at the top of Google when people are actively searching for your service or product.
Display Ads: Reach new audiences with visually engaging banners across millions of websites and apps.
YouTube Ads: Run targeted video campaigns that boost brand awareness and engagement at scale.
Shopping Ads: Promote your products with rich visuals, prices and descriptions directly in Google Search.
Performance Max: Use Google’s AI to advertise across all channels with a single campaign that self-optimises.

Whether you’re focused on leads, sales or visibility, we’ll build the right mix to maximise results.

Bring them back with smart remarketing

Not every visitor converts the first time — but many do when you stay visible. Remarketing lets you reconnect with people who’ve already interacted with your site or brand, keeping you top-of-mind until they’re ready to act.

We create segmented remarketing campaigns across Display, YouTube and Search to reach users based on behaviour — from cart abandoners to product viewers or past leads. Combined with smart creative and targeting, we help you increase conversions without increasing your budget.

Because timing matters — and so does staying relevant.

Conversion tracking that shows what’s actually working

If you’re not tracking the right things, you’re flying blind. We set up conversion tracking using GA4, Google Ads, Tag Manager, and call tracking to monitor the KPIs that really matter — like purchases, form submissions, calls and booked meetings.

We go beyond standard reports by creating dashboards that match your business goals. You’ll know exactly which campaigns and keywords drive results — and which ones to pause or scale.

Good data leads to better decisions. We make sure you get both.

Google Ads setup & integration done right

Solid campaigns start with solid foundations. We handle the full technical setup — from account structure and goal configuration to Merchant Center integration, product feed optimisation, and custom event tracking.

No generic templates here. We customise everything to your business and platform, ensuring your campaigns launch clean, compliant and ready to scale — without any hidden tracking issues or data gaps later.

The right setup saves time, budget and headaches down the road. Let’s do it properly from day one.