Google Ads & PPC agency in Surry Hills, Sydney

Google Ads

With the right Google ads partner agency, you’ll gain consistent sales and insights to grow your business.

Pay-per-click (PPC) marketing represents a massive opportunity for your business. It is the only form of advertising in which ads are shown related to people’s search. This is called contextual advertising.

This matching of intent and context, e.g., a user searches for a rug shop based in Surry Hills, Sydney, offers unbelievable opportunities to communicate with users at the right time with the right offer.

Our deep knowledge of search marketing (both organic and paid) will help you find all the opportunities in search and display on YouTube and the Google display network.

We offer the following

Work with a Sydney based Google ads Agency Partner

Working with a Google Ads Agency Partner ensures you’re collaborating with an agency that meets Google’s rigorous standards for performance and expertise.

To maintain our Google Partner status, we need to actively manage and spend over $10,000 on Google Ads every three months and meet an optimisation score of at least 70%. We’re tested against key factors such as delivering high-performing ad campaigns, keeping up with the latest Google Ads best practices, and demonstrating effective use of campaign tools like keyword targeting, ad extensions, and conversion tracking.

This means you’re working with certified professionals committed to driving growth and getting the best results for your business.

Check out Pulse Agency’s Google Partner profile here.

We create a buyer persona

Before launching any campaign, truly understanding your customers is crucial. It’s not just about knowing who they are, but about gaining deep insight into their motivations, challenges, and desires—what we call their pain and gain points.

At Pulse Agency, we go beyond the surface by diving into your audience’s mindset to uncover what drives them, what they’re searching for, and how your brand can meet those needs. Through intelligent data analysis, creative content, and impactful visuals, we shape a strategy that speaks directly to your ideal customers.

Our buyer persona mapping focuses on identifying both their pain points—the frustrations or challenges they face—and their gain points—the aspirations they want to achieve. We zoom in on the problems they’re looking to solve and show how your product or service can provide the solution. By aligning your offerings with their pain and gain points, we ensure that your marketing efforts are laser-focused and resonate with your audience on a deeper level.

This approach guarantees that every campaign we launch is not only precisely targeted but also set up to achieve maximum impact.

Marketing Modelling

At Pulse Agency, we go beyond conventional marketing by offering advanced marketing modelling to ensure your marketing spend is perfectly aligned with your sales goals and financial targets.

We start by generating a customised model based on your unique sales data, average sale value, and profit margins. This tailored model empowers us to allocate your marketing budget more effectively, aiming to achieve the best possible return on investment (ROI).

By thoroughly understanding the financial dynamics of your business, we craft marketing strategies that fit your specific needs and objectives. Our approach ensures that every dollar you invest contributes directly to your success, maximising both your reach and profitability.

Measurement and Setup

Accurate measurement and setup are critical to the success of any digital marketing campaign.

At Pulse Agency, we specialise in setting up Google Analytics 4, Facebook Pixel, and Google Tag Manager to ensure comprehensive tracking and insightful data collection.

Our services also include call recording and goal setting, helping you understand your customer interactions and conversions in detail.

This thorough setup ensures you have the data needed to make informed decisions and optimise your marketing strategies.

Keyword research

At Pulse Agency, we prioritise understanding user intent and uncovering key themes that truly resonate with your target audience. Our approach includes:

Intent Analysis: We identify the keywords that reflect not just what your potential customers are searching for, but the deeper intent behind their queries, helping us align your ads with their specific needs.
Theme Identification: We group these keywords into themes that align with your business objectives and customer interests, ensuring a more cohesive and targeted approach.
Competitor Analysis: By examining your competitors’ keyword strategies, we identify opportunities for differentiation, helping you stand out in a crowded market.
Ongoing Optimisation: We continually update and refine your keyword lists to stay competitive, adapting to evolving market trends and consumer behaviour.

By focusing on broader elements like user intent and thematic relevance, we ensure your ads reach the right audience at the right moment, maximising their impact and boosting relevance.

Google Display Network and YouTube Ads

Expand your reach and connect with your audience through the power of the Google Display Network and YouTube Ads. These platforms offer visually engaging ads that help you attract potential customers in a more impactful way.

The Google Display Network allows you to display ads across a vast range of websites and apps, targeting users based on their interests and browsing behaviour. This ensures your message reaches the right people in the right places, enhancing visibility and engagement.

YouTube Ads, on the other hand, let you capture attention with compelling video content, reaching users as they watch their favourite videos. Whether it’s a brief skippable ad or a more immersive experience, YouTube provides an opportunity to connect with your audience in a highly engaging format.

With our expertise, we’ll ensure your ads are not only strategically placed but also effectively managed to drive the best possible results.