Google Ads is one of the fastest ways to put a business in front of people who are already looking for what it sells.
It also makes wasted spend easy to hide. An account can show clicks, conversions and a reasonable cost per lead while the sales team is still getting poor enquiries.
We look past the dashboard to lead quality and, where the data allows it, what happens after the enquiry. A cheap lead that never goes anywhere is not a good result.
Strategy is led by founder Nico Pustilnick.
Talk to Pulse about Google Ads
What we offer
Search Campaigns
High-intent search campaigns built around the searches that are most likely to produce enquiries or sales.
What’s included
- Campaign structure
- Keyword targeting
- Search term reviews
- Negative keywords
- Locations
- Ad copy
- Match types
- Bidding
Google Shopping, Merchant Center & Performance Max
Shopping and Performance Max campaigns supported by the Merchant Center and product-feed setup behind them.
What’s included
- Shopping setup and management
- Performance Max
- Merchant Center setup
- Merchant Center diagnostics
- Product feed review
- Product titles and attributes
- Pricing and availability
- Product disapprovals
- Revenue tracking
Display, YouTube & Remarketing
Audience and remarketing campaigns used where they make sense, rather than added automatically to every account.
What’s included
- Remarketing
- Audience targeting
- YouTube campaigns
- Display campaigns
- Exclusions
- Frequency and placement checks
Conversion Tracking
GA4, GTM and Google Ads tracking for calls, forms, purchases and other actions that matter.
What’s included
- GA4
- Google Tag Manager
- Google Ads conversions
- Calls
- Forms
- Ecommerce purchases
- Enhanced conversions where relevant
- Checking what is actually being counted
Landing Pages & Lead Quality
We look beyond the ad account to the landing page, forms and enquiry quality when they are affecting performance.
What’s included
- Landing page review
- Messaging
- Forms
- Calls to action
- Enquiry quality
- CRM and sales feedback where available
See web design and CRM and marketing automation.
Budget, Bidding & Account Control
Budgets, bidding, negatives, locations, audiences and search terms managed around commercial priorities.
What’s included
- Budget allocation
- Bidding strategy
- Account structure
- Location controls
- Audience controls
- Account ownership and access
- Spend priorities
Campaign strategy, tracking and optimisation aren’t handed off to a junior team once the account is set up. Senior people stay involved across campaigns, tracking and reporting.
Pulse is a Google Partner.
Who we work with
Most of our Google Ads clients sell a service where a single enquiry is worth real money: law firms, building and property inspection companies, NDIS and health providers, education providers and trades. We also work with ecommerce brands across Google Shopping, Performance Max, Merchant Center and product feeds, and manage Google Ad Grants accounts for not-for-profits.
