Introduction
Pinnacle Team Events is an industry leader in providing outcome driven experiences for corporate teams. Their goal since inception 15 years ago is to deliver fun and engaging events that turn individuals into great team players so that teams can reach their full potential.
Website: https://www.pinnacleteamevents.com.au/
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Pinnacle Team Events
Pinnacle Team Events is one of Australia's premier team building providers with over 75 programs available and more than 30 ... -
Virtual Away Day - Virtual Team Building with Pinnacle Team Events
Pinnacle Team Events is one of Australia's premier team building providers with over 75 programs available to groups ... -
Around the World - Virtual Team Building with Pinnacle Team Events
Coronavirus has had a huge impact on our ability travel and explore. We have the next best thing from going on a physical holiday ... -
Virtual Team Building with Pinnacle Team Events
With more and more teams working from home, we've created an exciting range of online team building events! Our virtual events ... -
The Go Game Pinnacle Team Events
The ultimate online team challenge for your remote team! The Go Game combines all of your favourite team games within an ... -
The Amazing Race - Pinnacle Team Events
One of our most popular team building events, we can run The Amazing Race in any urban area or at any Hotel Resort.
The Challenge
Pinnacle team events came to Pulse with a simple insight.
‘’The last few months the phone had stopped ringing as it used to’’, can you guys check it out?
We checked via semrush.com and clearly, there was a downward trend in their organic traffic.
The solution
Strategy:
Understanding that organic traffic AKA SEO traffic was the main traffic driver, we put in place an aggressive plan, with deep analysis, technical improvements, footprint, links and mentions and using semantic markup we explained Google better about the website and their pages.
We also worked on a content plan and submit CRO related changes to improve site speed, usability and indexing.
Results
Organic traffic to their website: + 33%
Goal completions: + 72%
Conversion improvement: + 35 %
After 8 months working with Pulse the site search engine visibility has grown almost 100% (from 7.5% to 13%)
Still ranking #1 or 2# for the competitive keyword ‘team building central coast’
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