Introduction

 

Pinnacle Team Events is an industry leader in providing outcome driven experiences for corporate teams. Their goal since inception 15 years ago is to deliver fun and engaging events that turn individuals into great team players so that teams can reach their full potential.

 

Website: https://www.pinnacleteamevents.com.au/

 

 

The Challenge

 

 

Pinnacle team events came to Pulse with a simple insight.

‘’The last few months the phone had stopped ringing as it used to’’, can you guys check it out?

We checked via semrush.com and clearly, there was a downward trend in their organic traffic.

 

 

The solution

Strategy:

 

Understanding that organic traffic AKA SEO traffic was the main traffic driver, we put in place an aggressive plan, with deep analysis, technical improvements, footprint, links and mentions and using semantic markup we explained Google better about the website and their pages.

We also worked on a content plan and submit CRO related changes to improve site speed, usability and indexing.

 

Results

 

 

Organic traffic after 3 months partnering with Pulse:

 

Organic traffic to their website:  + 33%

Goal completions:  + 72%

Conversion improvement:  + 35 %

 

After 8 months working with Pulse the site search engine visibility has grown almost 100%  ( From 7.5 to 13% )

 

 

Still ranking #1 or 2# for the competitive keyword ‘team building central coast’

 

 

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