Introduction : About Tumblong Hills

 

Tumblong Hills likes to think of themselves as a community within a community. They are a collection of experienced vineyard operators who have homed their craft in some of southern NSW’s most substantial and progressive wine regions.

They are sustainability-minded and have begun transitioning their products to Lean + Green wine bottles. These wine bottles are made from 90% recycled glass, which means their wine would be more environmentally friendly and have less of a carbon footprint than the industry standard.

 

 

 

 

 

The Challenge

Tumblong Hills wants to sell Australian wine in the Chinese Market. They had a lot of fantastic assets; a wine which had won many prizes, a magnificent location surrounded by the Murrumbidgee River, and a fantastic vineyard to show.

However, the main challenge presented was that Gundagai is not a location known as a wine region outside Australia, so we had to make the best possible marketing to show this spectacular place and promote it to the Chinese market.

 

 

The Solution

Tumblong Hills engaged Pulse Agency to film a corporate video that would help them expand into the Chinese market by showcasing the spectacular vineyard and local sights. 

Pulse Agency put together a team of 10 people including a director, a local actor, assistants, and a drone operator to film the place and its qualities as best as possible. 

 

Results

 

The result was a great corporate video that depicts all the facets of this vineyard, its people, and its history. The video showcased the unique beauty of the vineyard and its surroundings, and successfully showcased Tumblong Hills’ award-winning wine to a market that may not know much about this region of southern NSW.

 

 

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