How could we sell the concept of regenerative farming,’ which, while not new, is frequently not well recognised, to a Sydneysider audience that isn’t used to eating the whole animal, or nose to tail, as the brand promise?
Is not the cow is the How, was the brand vehicle used to create fantastic videos featuring Scott Gooding cooking exquisite T bones and Matilda brown chatting to her mother about the concepts of the regenerative farming philosophy.
We also had the benefit of working with wonderful pictures given by Scott, which depicted those beautiful T bones in a food-porn-like presentation.
Sales ( 3 month comparison ) = +87%
brand search in google = +500%