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The Good Farm improves it sales by 84% and brand search with social ads

October 4, 2022

Author

marco Fasano

Introduction

TGF follows the principles of regenerative farming, which in a nutshell, means they put the ecological health of their soil and farm first. 

The farm is owned by Matilda Brown parents  Bryan Brownand Rachel Ward. You might know them as actors/ film-makers/ celebrities, and great people

Rachel the fearless farmer and ‘hands-on the ground’ is responsible for managing our cattle alongside farmer Mick.

The challenge

 

How could we sell the concept of regenerative farming,’ which, while not new, is frequently not well recognised, to a Sydneysider audience that isn’t used to eating the whole animal, or nose to tail, as the brand promise?

 

Scott Gooding

The Solution

Is not the cow is the How, was the brand vehicle used to create fantastic videos featuring Scott Gooding cooking exquisite T bones and Matilda brown chatting to her mother about the concepts of the regenerative farming philosophy.

We also had the benefit of working with wonderful pictures given by Scott, which depicted those beautiful T bones in a food-porn-like presentation.

 

 

                     

 

Results 

 

Sales ( 3 month  comparison ) = +87%
brand search in google = +500%

 

 

Thanks for the video Scott!

 

 

Results

+ 500%
Brand Search Y / Y

+ 87%
Sales

Testimonials

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“Nicolas´ commitment to success exceed my expectations. He monitored the results closely and made adjustment to our…”

“I have worked with Nico and his team over 5 years, and would be LOST without him. His knowledge is encyclopaedic, his approach methodical and his enthusiasm to deliver results genuine. I highly recommend Nico to be part of your team, for the long haul”

Positive: Professionalism, Quality,
Responsiveness, Value

“I began working with Nicolas and Pulse Agency a few months ago. Pulse are managing the digital marketing for my brand, Vitajuwel, which is the leading European manufacturer of gem water products in the world. In a short time, there has been a huge improvement in the return on advertising dollars spent. I am most impressed with the knowledge and professionalism that Pulse displays and I would recommend them to others without hesitation. Ralph Silverman – Vitajuwel Australia”

“Pulse Agency has really made a difference to my business!

With their professionalism, they have been able to properly explain the technical aspects of their plan for my line of work, in a way that I could understand.

Since I engaged the services of Pulse Agency, my business has grown and become more prominent in my industry area.”