Pulse Agency

banner-heading

Chapman Solicitors – Strata Lawyers Lead Generation Funnel

February 21, 2020

Introduction

Joel Chapman, the head of Chapman Solicitors, reached out to Pulse in mid-2022 looking to generate more qualified leads for his niche legal practice. His team specialises in property, strata, and building dispute law—a sector often driven by word of mouth or referrals.

We partnered with Joel to design and launch a performance-driven lead generation funnel, combining a strategic explainer video with Google Ads campaigns targeted at high-intent keywords.

The challenge

Strata and property law is a complex niche with multiple specialisations—litigation, mediation, advice, and dispute resolution—often misunderstood by the general public. Joel’s website listed the services, but it didn’t communicate why a prospective client should choose his firm over another.

The messaging was clear but lacked strategic positioning. We needed to highlight his expertise, build trust quickly, and drive leads from people actively searching for legal help.

The Solution

We began by producing a short-form video featuring Joel explaining common issues strata owners and residents face—delivered in plain English. The shoot was completed in a single day, utilising a simple setup in Joel’s office and its surrounding areas.

That video became the centrepiece of a high-converting landing page, designed to clarify services and encourage direct contact.

At the same time, the Google Ads campaign focused on high-intent searches like “strata lawyer Sydney” and “property dispute lawyer NSW.” This meant we were capturing people already in-market for legal help, not just browsing.

The funnel connected ad clicks to the video-enhanced landing page, creating a seamless experience that combined authority, clarity and conversion.

The video production result 

 

Results 

 

 Conversions = +237%
Cost per acquisition = -35%

 

Results

+ 237%
Conversions

- 35%
Cost per acquisition

Testimonials

At Pulse Agency, we’re proud of our strong client relationships. Check out real reviews that highlight our commitment to great results and happy customers.

See Google Reviews Watch testimonial videos

After experiencing a drop in website traffic due to increased competition and a lack of marketing focus, this client engaged Pulse Agency for support. Over five months, Nicolas developed and implemented a tailored strategy covering SEO, PPC, and social media. His proactive approach, ongoing optimisation, and dedication delivered strong results. Highly recommended for digital marketing expertise and commitment to success.

“I have worked with Nico and his team over 5 years, and would be LOST without him. His knowledge is encyclopaedic, his approach methodical and his enthusiasm to deliver results genuine. I highly recommend Nico to be part of your team, for the long haul”

Positive: Professionalism, Quality,
Responsiveness, Value

“I began working with Nicolas and Pulse Agency a few months ago. Pulse are managing the digital marketing for my brand, Vitajuwel, which is the leading European manufacturer of gem water products in the world. In a short time, there has been a huge improvement in the return on advertising dollars spent. I am most impressed with the knowledge and professionalism that Pulse displays and I would recommend them to others without hesitation. Ralph Silverman – Vitajuwel Australia”

“Pulse Agency has really made a difference to my business!

With their professionalism, they have been able to properly explain the technical aspects of their plan for my line of work, in a way that I could understand.

Since I engaged the services of Pulse Agency, my business has grown and become more prominent in my industry area.”