
Introduction
Joel Chapman, the head of Chapman Solicitors, reached out to Pulse in mid-2022 looking to generate more qualified leads for his niche legal practice. His team specialises in property, strata, and building dispute law—a sector often driven by word of mouth or referrals.
We partnered with Joel to design and launch a performance-driven lead generation funnel, combining a strategic explainer video with Google Ads campaigns targeted at high-intent keywords.