Buckley’s irreverent award-winning Whisky doubles conversions rates with Facebook ads.
September 7, 2020
Introduction
In July 2021 Hugh Roxburgh, Managing Partner of Buckley’s Rye Whiskey, asked Pulse to think of a campaign to promote Buckley’s Rye Whisky. Buckley’s Rye Whisky is aged in charred new American oak barrels and has rich vanilla and caramel notes and is named after the story of William Buckley, a convict who absconded to the bushland in 1803.
The product, an award-winning whiskey made from rye and well-received on bars and bottle shops, still did not have a solid eCommerce and brand strategy for the end consumer.
