Pulse Agency needed to figure out how to sell a whiskey whose brand refers to an Australian character when it has been bottled in America. In this industry, prestige plays an important role so this was a major consideration.
We aimed to double ROAS (Return on Advertising Spend) in one month.
The previous agency did not have great results, and the company was losing money instead of making it. Buckley’s first goal was to double in the first month.
Our final challenge was to achieve both these goals during a Covid lockdown.
We developed a creative strategy, using quality visual assets, excellent videos, and images that were able to effectively tell the story of Buckley’s Rye Whisky. The reception of these creative pieces was very positive, clearly showing a big improvement in click-through rates compared to previous periods.
Pulse managed to accomplish and exceed Buckley’s goals, getting a much better conversion rate performance and improving the company’s fan base and click-through rates in numbers above 15%.
This was accomplished mainly through a specialised Facebook ads campaign.
Conversion rate improvements: + 224%
ROAS improvement: + 256 %
Ads CTR improvements: + 25 %
Fan base improvement: + 15 %