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How Important is Internal Linking for SEO?

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5 years ago

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Nicolas Pustilnick Colombres

Link Building SEO

Even if you are brand new to SEO optimising your website/blog, I am sure you have already read many materials on internal linking. Here’s an example of an ideal website structure (also called Bruce Clay’s silo architecture): Secondary internal links and Internal Page Rank The internal links that appear in context also impact how the search engines crawl and rank your pages.

Analysing your Competitors’ Backlinks – a Case Study

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7 years ago

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Nicolas Pustilnick Colombres

Case Studies Link Building SEO

[wl_faceted_search] Last week, I decided to get back to the basics of SEO: analyse my competitors backlinks profiles, a task that I have to say is not done by many SEOs these days at least not as much as they say. One of the most important key-phrase in our niche is ‘’SEO company Sydney’’ due […]

How NAP citations influence Local SEO – A case study

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7 years ago

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Nicolas Pustilnick Colombres

Case Studies Link Building Local SEO SEO

A few months ago, a local upholsterer approached us, looking for help with their internet marketing strategy and SEO. The task seemed pretty difficult. The website was very nice, but it was the least SEO-friendly website possible: all in javascript, almost no text at all, simply very hard. To solve this problem, we created a plan […]

How great link building works – An SEO case study

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7 years ago

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Nicolas Pustilnick Colombres

Case Studies Link Building SEO

People are limited. We cannot be all things to all individuals, and sometimes you don’t know what you don’t know. When you don’t have the right insights, your business and website will not run optimally. One of those ‘below the radar’ insights of useful websites is good link building. Too many businesses just do not understand […]

How to get attention in the content shock era

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8 years ago

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Nicolas Pustilnick Colombres

Content Marketing Link Building SEO Social Media

[wl_faceted_search] If you are looking for shares and links, research suggests that the manner and form of the content seem to matter almost as much as the content itself. There are some forms that, although popular amongst content producers online, do not really appear to get the attention that must have been desired. Meanwhile, other formats undoubtedly […]

Stop the Pointless Clicks Now

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9 years ago

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Nicolas Pustilnick Colombres

Link Building Local SEO SEO

There used to be a community interaction between blogs and writers that was an excellent exchange of information, dedicated work, and professionalism. It took the shape of “guest blogging” and was all about writing guest articles for a neighbouring site in the hope that the audience would become aware of something new and spread the […]