A good video gives people a reason to keep watching, and a clear idea of what to do next.
We plan, script and produce video for businesses, universities and organisations: brand and corporate films, explainers, interview and testimonial videos, and short content for social media and ads.
Because Pulse is a marketing agency, each video is planned around where it will be used, whether that’s a landing page, a YouTube or Meta campaign, or a launch. For each shoot we bring together the crew the project needs, from a simple one-day setup to a director, talent and a drone operator, and work with specialist production partners when the brief calls for it.
What we produce
Concept, story & scripts
Most of the work happens before anyone films: agreeing who the video is for, what it needs to say and where it will run.
What’s included
- Creative concept and storyline
- Scripts and interview outlines
- Storyboards where the project needs them
- Talent and location sourcing
- Production plan and shoot schedule
For The Good Farm, one brand idea shaped a set of videos: Scott Gooding cooking T-bone steaks, and Matilda Brown talking with her mother about regenerative farming.
Corporate & brand videos
Videos that show who you are, where you work and what makes you different, for your website, stakeholders and new markets.
What’s included
- Brand and corporate films
- Location and drone footage
- Organisation and project stories
- Versions for your website and social channels
Explainer & expert videos
Plain-English videos that explain a complex service, with a real person from the business in front of the camera.
What’s included
- Explainer videos
- Founder and expert to-camera videos
- Simple one-day shoots at your office
- Video for landing pages
For Tyrrells Property Inspections, video worked alongside written content and illustrations to explain property and building issues in plain terms.
Interview & testimonial videos
Real people talking about their experience, which often says more than any advertising line.
What’s included
- Client and customer testimonials
- Interviews with staff, experts and community members
- Short cut-downs for social media and ads
For Auscare Support, short videos of people talking about their experience with Auscare were part of a campaign that ran across search, social media and YouTube.
Social & ad video
Short videos made for the feed and for paid campaigns, with versions to test which message works best.
What’s included
- Short-form video for Facebook, Instagram and YouTube
- Video ads and cut-downs
- Versions for testing
- Editing supplied footage into campaign content
For the Ingham Institute, we made a series of simple videos, each speaking to its audience in their own language, for a clinical trials campaign on Facebook.
Running the campaigns sits with our paid social and Google Ads services.
Video series & campaigns
A series of videos planned as a campaign, with a reason for people to keep watching.
What’s included
- Webisode and episode series
- Launch and campaign videos
- Competitions and promotion around the series
- Media planning across YouTube, social media and radio
For Travel Diary Australia, funded by Tourism Australia and DFAT, a 30-webisode series was promoted with an online competition that drew more than 2,000 entrants.
How a video project runs
- Brief. We agree the audience, the message, where the video will be used and the budget.
- Concept and script. We develop the idea, the script or interview outline and the production plan.
- Shoot. We book the crew, talent and locations the project needs and run the shoot.
- Edit. We edit the footage into the final video and the versions each channel needs.
- Use. We help put the video to work on your website, in campaigns or at launch, through our content and advertising services.
