Nicolas Pustilnick Colombres

Content Marketing SEO

Reading time: 8 minutes Article Summary: Google search has undergone substantial changes since the rollout of Bert, the latest technology developed by Google’s AI team. For digital marketers, BERT is a real challenge because, even though we reached some conclusions upon certain important factors to pay attention when optimising websites, there is still a lot […]

Nicolas Pustilnick Colombres

Content Amplification Content Marketing Digital Marketing Channels

Analysing the traffic sources for our client’s websites, we figured out that more than half of the traffic received over six months comes from many different sources: social media, paid search, display, direct traffic, organic, or referral. Given the most recent changes in digital marketing, we concluded that we would miss lots of valuable traffic, […]

Nicolas Pustilnick Colombres

Content Marketing Link Building SEO Social Media

How to Get Attention in the Content Shock Era   If you’re seeking shares and links, research indicates that the manner and form of the content are almost as important as the content itself. Some popular content forms among online producers do not garner the desired attention, while other formats stand out as champions. Research […]

Nicolas Pustilnick Colombres

Content Marketing

In the current-day social media age, every business is a publisher, and all they need is a continuous flow of great content. It comes easily to say than doing! If you are always striving for creating the content that will have a lasting impact on your audience over social media and distinguish you from the crowd, […]