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11 years ago
Have you heard of Google Authorship? It’s a straightforward change in search engine algorithms that associates online content with individual creators. As of 2012, Authorship has already begun to change the face of Internet publishing by searching for real people, not just web pages. As such, it offers producers a unique chance to maximise social […]

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11 years ago
A month ago, we started working with the local Sydney office of an international software publishing company. Initial Assessment Current Rankings: Good rankings for many long-tail keywords. AdWords Campaign: Effective due to a high-quality score for most keywords. Website Optimisation: Super optimised with meta titles, descriptions, bullet points, and anchor texts. Missing elements: microdata and […]

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12 years ago
How to Recover and Get Back on Track with the Google Disavow Tool December 21, 2012 Did you see a massive 30%+ drop in traffic to your website starting from April 24? If so, it’s likely that Google’s latest anti-spam algorithm, Penguin, has affected you. SEO Before Panda and Penguin Before the introduction of the […]

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12 years ago
The Google Disavow Tool: Are We in Charge of Our Link Profiles? Background It all began with Bing. Yes, Bing launched a similar tool around three months ago, causing a stir in the SEO world. Following numerous posts (listed below) and attending various webinars, particularly one from SEO Samurai co-hosted by SEO legend Leslie from […]