Why You Should Care About Facebook Relevance Score
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9 years ago
The Relevance Score Riddle: Cracking the Facebook Ads Code Running Facebook ads can sometimes feel like a shot in the dark. You meticulously target your audience, craft compelling copy, and design eye-catching visuals. But then… nothing. Just a few lonely clicks trickling in as your hard-earned budget goes down the drain. What went wrong? You […]
Analysing Your Competitors’ Backlinks – A Case Study
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10 years ago
Last week, I returned to SEO basics by analysing my competitors’ backlink profiles. Despite its importance, this task is often neglected by many SEOs these days. One of our niche’s most critical key phrases is “SEO company Sydney” due to its local relevance and role in the buying cycle’s prospecting or researching phase. It also […]
Stop the Pointless Clicks Now
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10 years ago
The Rise and Fall of Guest Blogging Guest blogging was once a great way for writers and bloggers to share quality content and build their online presence. It was a mutually beneficial exchange—you’d write a stellar post for someone else’s blog, and they’d return the favour—a win-win situation that provided fresh perspectives for readers. Unfortunately, […]
Hummingbird and the future of search engine optimisation
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10 years ago
Hummingbird and the Future of Search Engine Optimisation Introduction This week, Google announced that Hummingbird, the most significant upgrade to its search algorithm since 2001, has been live for “a few months.” While Panda focused on content and Caffeine-improved speed, Hummingbird is primarily an update addressing semantic search. Every SEO company in Sydney tuned in […]
10 ways Google Plus can help you leverage authorship
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11 years ago
Have you heard of Google Authorship? It’s a straightforward change in search engine algorithms that associates online content with individual creators. As of 2012, Authorship has already begun to change the face of Internet publishing by searching for real people, not just web pages. As such, it offers producers a unique chance to maximise social […]