Introduction

 

 

Bunny Studio  is a global voice over market and solutions company that operates in more than 20 countries across the globe.

 

In 2019, VoiceBunny approached Pulse with a clear objective of growing its organic search traffic to dominate some important areas related to their voice over services in countries like the United States, Colombia, Mexico and Spain.

 

The challenge

 

How to use all the company assets, mentions and content in a way that Google would identify clearly Bunny Studio as a global leader in the space.

 

 

The solution

 

Research: Branded vs non-branded traffic analysis :

 

Our research was focused initially on understanding and separating the branded search intent, or in other words how did the brand perform when users were searching for things like ‘’voice bunny’’ vs services driven keywords, where users were looking for solutions to their problems.  By having a good understanding of the brand power or potential we created a branded SERP strategy, or a group of tactics to help Google show the right elements when users were searching for the brand. 

 

SEO meets creativity, meets User generated content 

 

Working with a global market means working with amazing talents that use the market to promote themselves.

 

By conducting a thorough keyword research we understood that voice overs are super popular and that users like to search for certain types of voice overs more than others. Celebrities of course, and we had a ton of quality celebrity voie overseas to display in creative ways that benefited the brand and the professionals in return, 

 

We created an integrated SEO strategy covering audio, video, written content and user generated content with a powerful technical approach that told Google all activities were part of the same Brand, or as Google called it, Entity. 

 

One of the interesting areas for voice is of course Youtube, but also all the audio based ecosystem where voice over professionals, amateurs and enthusiasts share their work. 

 

Using the power of voice talent at our disposal, we created content targeting searches looking for imitations of famous actors and characters. 

 

Our voice banks like Antonio banderas, Sean Connery and Morgan Freeman 

 

Audio samples

 

 

 

 

 

The pairing of user generated content, or content created by the professionals with content creation, images, videos and audio, using different channels brought a lot of traffic, links and mentions that increased Voice Bunny’s organic traffic by 38% in 8 months. 

 

Results

 

Organic traffic:  + 38 % Y/Y after 6 months. 

 

Conversions: + 18 % 

 

Branded traffic: +  37 % 

 

 

Client Testimonial : Catalina Cortes Gutierrez – Marketing Director Bunny Studio

 

 

 

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