For us the challenge is how could acquire the fans but also to improve their Australian presence, being a Kiwi classic FMCG company, full of kiwi iconography and almost unknown in for the general people in Australia.
For us the solution at the time was to work with Facebook apps and create visually engaging and rewarding competitions.
While creating the games and competitions, we also made a lot of posts and content to understand what the resulting audiences were interested in consuming.
Some of the topics we created were: Listicles, infographics, stories, video ads, and worked different angles to gather valuable insights for a full disembarkment
Tasti - Ad KitchenIt's not just our bars that are made at home in New Zealand, our ad is too.
When we set out to create this ad, we asked kiwis across Aotearoa to put in their two cents. So our Facebook fans told us their favourite kiwi icons. From Tikis to tuataras, the most popular suggestions became the ingredients of the story you see here. Check the credit roll to see whose comments made the cut.