For us the challenge was discovering how we could acquire the fans, as well as finding out how to improve their overall Australian presence. Being a kiwi classic FMCG (Fast-moving Consumer Goods) company, full of kiwi iconography, they were almost unknown to the general public in Australia.
For us the solution at the time was to work with Facebook apps and create visually engaging and rewarding competitions.
While creating the games and competitions, we also made a lot of posts and content to understand what the resulting audiences were interested in consuming.
Some of the topics we created were listicles, infographics, stories, and video ads. We worked with different angles to gather valuable insights.
Tasti - Ad KitchenIt's not just our bars that are made at home in New Zealand, our ad is too.
When we set out to create this ad, we asked kiwis across Aotearoa to put in their two cents. So our Facebook fans told us their favourite kiwi icons. From Tikis to tuataras, the most popular suggestions became the ingredients of the story you see here. Check the credit roll to see whose comments made the cut.
Through a comprehensive strategy of daily posts, user engagement, promotions, competitions, and creative imagery we achieved Tasti’s goal of building 10,000 quality LIKES 3 months ahead of schedule and within the agreed budget.