Introduction

 

Tasti NZ wanted to launch their products into the Australian market with national distribution through Woolworths and Coles supermarket chains.

Their only marketing for the first 12 months from April 2014 was to be a soft social media strategy.

Their Australian advertising agency approached Pulse Agency to develop and activate a Facebook page with the aim of building 10,000 quality LIKES within 12 months.

 

 

 

The Challenge

 

For us the challenge was discovering how we could acquire the fans, as well as finding out how to improve their overall Australian presence. Being a kiwi classic FMCG (Fast-moving Consumer Goods) company, full of kiwi iconography, they were almost unknown to the general public in Australia.

 

The Solution

 

For us the solution at the time was to work with Facebook apps and create visually engaging and rewarding competitions. 

While creating the games and competitions, we also made a lot of posts and content to understand what the resulting audiences were interested in consuming.

Some of the topics we created were listicles, infographics, stories, and video ads. We worked with different angles to gather valuable insights.

 

 

 

Results

 

Through a comprehensive strategy of daily posts, user engagement, promotions, competitions, and creative imagery we achieved Tasti’s goal of building 10,000 quality LIKES 3 months ahead of schedule and within the agreed budget.

 

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