Introduction

Sydney Building Reports was established to offer comprehensive reporting and construction advice to residential, commercial and industrial property owners.

SBR provides Vendor Building Inspections, Building Defect Reports, Building Expert Witness Reports for all courts and tribunal (NCAT), Dilapidation Inspection Reports, Construction Progress Reports, Capital Works and Strata Maintenance Reports, Home Owners Warranty Insurance Reports, Strata Records Reports and Cost Estimating. The company provides domestic, commercial and industrial inspections within the greater Sydney area and beyond.

Sydney Building Report approached Pulse to run locally targeted ads in all locations where they provide services across NSW:

  • Sydney CBD
  • Sydney Metropolitan Area
  • Blue Mountains
  • Central Coast
  • Newcastle Areas
  • Illawarra Region
  • and NSW Country

The challenge

 

We needed to show a successful and long-standing company the value of Google in today’s business climate. So, how do we do that?

We showed SBR board of directors that through the correct use of Google, the company could show up every time a person was looking for the building and construction services they offer. They recognised the value of our approach and brought Pulse Agency onboard. 

The website wasn’t fully optimised for the campaign so the first step was integrating and fixing any issues to ensure the funnel was complete.

 

 

The Solution

 

Today, Sydney Building Reports has a sustainable approach for acquiring clients whose return on investment surpasses x10.

 

Results 

 

Calls ( year to year  comparison ) = +44%
Sales as result of leads = +32%

 

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