How to conduct a content audit
4 views
.
1 year ago
Why Conduct a Content Audit? Conducting a content audit is crucial for understanding the current state of your website’s content, identifying gaps and opportunities, and developing a strategy to enhance its effectiveness. Here are some key reasons why you should perform a content audit: Identify Outdated, Irrelevant, or Low-Quality Content: This allows you to update […]
The Future of Search Optimisation: How Voice Search and AI Technology are Changing the Game
8 views
.
2 years ago
The Dawn of Voice Search Evolution Are you curious about how AI advancements will redefine user search patterns? Look no further. Voice search has long been a buzzword, yet its full potential is only just unfolding. Since the launch of Google Home in 2013, there’s been a notable uptick in voice-activated searches. Initially, these searches […]
Creating a winning content strategy for both customers and search engines
6 views
.
4 years ago
Content marketing is at the heart of most efficient digital marketing campaigns, offering businesses an excellent opportunity to boost their results. A well-documented content marketing strategy can improve online visibility, create brand awareness and build communities. But, if you want to stand a chance of showing up on the SERPs and boosting organic traffic, writing […]
Marketing in the Age of Coronavirus
6 views
.
5 years ago
The Coronavirus pandemic is reshaping society as we speak. The major world crisis we are facing has already changed how we used to travel, buy, work or interact with others. And, with no precise time frame for returning to “normal”, we can only adapt to a “new normal “. Over one-quarter of the world’s population […]
From Rankbrain to BERT, or the evolution in Search
4 views
.
5 years ago
Reading time: 8 minutes Article Summary: Google search has undergone substantial changes since the rollout of Bert, the latest technology developed by Google’s AI team. For digital marketers, BERT is a real challenge because, even though we reached some conclusions upon certain important factors to pay attention when optimising websites, there is still a lot […]
How to talk to robots: Semantic SEO and the new WordPress blocks are here to help What is semantic markup
4 views
.
5 years ago
What is semantic markup We call semantic markup the method of writing and structuring HTML code in such a way that it reinforces the meaning of the content. For now, Jump Links looks like the easiest way to help Google to discover and index the relevant pieces of content (fraggles) we want the search engine to take into consideration for specific queries.