Effective marketing techniques : Content Amplification
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5 years ago
Analysing the traffic sources for our client’s websites, we figured out that more than half of the traffic received over six months comes from many different sources: social media, paid search, display, direct traffic, organic, or referral. Given the most recent changes in digital marketing, we concluded that we would miss lots of valuable traffic, […]
9 Things You Should Do To Boost Your Local SEO – updated
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6 years ago
Business owners must think more about local SEO because it’s a tight market. The problem is that SEO strategies are often layered and complex. For instance, it’s not enough to list the company in directories and forget about them. It would be best to target key directories to get the best optimised and optimise them […]
How Important is Internal Linking for SEO?
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6 years ago
Even if you are brand new to SEO optimising your website/blog, I am sure you have already read many materials on internal linking. Here’s an example of an ideal website structure (also called Bruce Clay’s silo architecture): Secondary internal links and Internal Page Rank The internal links that appear in context also impact how the search engines crawl and rank your pages.
How To Turn Your Website Into A Powerful Conversion Driven Powerhouse
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7 years ago
Your company’s website is its prime opportunity to highlight value propositions and captivate your audience. Drawing potential clients or customers to your brand’s website is a central aim of various inbound marketing strategies, including Search Engine Optimisation (SEO), social media marketing, and Public Relations (PR). While attracting visitors to your homepage or blog is commendable, […]
How NAP citations influence Local SEO – A case study
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8 years ago
A few months ago, a local upholsterer approached us for help with their internet marketing strategy and SEO. The challenge was significant due to the website’s lack of SEO-friendly features: it was entirely in JavaScript with minimal text, making optimisation particularly difficult. To address these issues, we devised a plan based on thorough keyword research, […]