Pulse Agency

Hi, I'm Nico (Nicolas Pustilnick Colombres). Below, you'll find a variety of articles about SEO, performance marketing, social media strategy, and more. I hope you find them interesting and insightful.

SEO for NDIS: how Australian providers can grow online ethically and effectively

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2 hours ago

If you’re an Australian NDIS provider, you’ve probably asked yourself: is it worth investing in SEO? With more families turning to Google to search for support services, your online presence isn’t a luxury—it’s a necessity. SEO, or search engine optimisation, is about helping your website appear when someone types in something like “NDIS support coordinator […]

How to do keyword research using ChatGPT and Google Sheets: practical guide for smarter marketing

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8 hours ago

Keyword research is planning, not just optimisation.   Keyword research isn’t just a tool for SEO specialists or Google Ads experts. It’s a way to understand how people talk about your services, what language they use, what they’re looking for, and where the demand really is. Or Google Ads experts. It’s a way to understand […]

SEO vs PPC: Which is the best choice for your business?

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4 days ago

SEO vs PPC: Which is the best choice for your business? SEO vs PPC—which deserves your marketing budget? If you’re a marketer or small business owner, you’ve undoubtedly wrestled with this question. Let’s cut through the noise and clearly understand the strengths, weaknesses, and opportunities these two powerful digital marketing strategies offer. SEO and PPC […]

SEO for not-for-profits in Australia: how to grow your cause online

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4 days ago

For not-for-profits, standing out in search results is essential. A strong SEO strategy helps your organisation reach more people, raise awareness, attract donors, and engage volunteers. In this guide, we cover the most effective SEO techniques for Australian not-for-profits—focusing on visibility, trust, and engagement. Why not-for-profit SEO matters Search engine optimisation (SEO) helps people discover […]

2024: Google Ads is Changing – Are You Ready?

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6 months ago

Alright, let’s talk about 2024 and why it’s shaping up to be a massive year for Google Ads. You might’ve already noticed some shifts, and if you haven’t yet, don’t worry—you will soon. This year, Google’s rolling out some pretty major changes that are going to impact the way you advertise. Let’s break them down […]