At Pulse we love creating and helping business to become a brand.

 

Our brand consulting will assist you in comprehending the Why behind your company value proposition matters, how to think in terms of positioning and prepare a plan to tackle brand and marketing objectives.
We use a variety of tools, some new like ‘’blue ocean strategy framework’’ and some classics, such as the brand framework developed by Walter Thompson in the early 60s.
Our consulting will focus on how to effectively position your brand, what functional or emotional benefits should be emphasised in communication, and how to establish a set of brand distinct assets that will help promote your brand with clarity to the people who matter with the correct message.

The process involves research, creative deliverables and a plan based on your business goals.

 

Pulse believes in smart marketing that drives sales and delivers intelligence to grow your business

As part of our brand and marketing strategy we will include:

Focussed in traditional tools like SWOT analysis, Porter’s 5 forces analysis of competitors’ positioning maps.
SWOT
Excellent tool to map the Strengths, Weaknesses, Opportunities and threats related to your specific business. If done correctly, with hard data and real insights this tool can give you a great idea where your business is standing and what strategies could be implemented from the Marketing perspective.
5 Forces analysis
Developed by Michael Porter from Harvard University, this tool is perfect for assessing the market forces in which your company lives. It takes into consideration aspects like suppliers and buyers dynamics, competition.
Competitor positioning map
Mapping your competitor’s positioning using perceptual maps, will help you visualise how different companies position themselves using variables such as price and features to understand what is the game they are playing, are they looking to become a cost leader, or looking for differentiation strategy.

Blue Ocean Strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. The framework comes with several tools to map opportunities, the competitive landscape and others.

Brand design is a framework

Designing a brand is more than just creating a logo, and a logo is not something you buy from a template.

Designing a brand that will last for the next 5 to 10 years necessitates a thorough understanding of the company’s principles, the associations it already has, how it expresses itself in the world, and their clients.

It is also necessary to consider the brand’s use for a variety of purposes, devices, and media kinds.

Although the ultimate result may be a logo, what we produce is a brand framework to assist your business in better communicating the message, the proposition, and your uniqueness to your staff as well as new or present clients.

Over the years storytelling has become part of what we do. As marketers we know brands that tell stories are more successful. Our team of creatives can think of your brand strategy as a series of stories in different formats. Written storyboards. Video and even podcasts.

Understanding your business evolution stage is crucial

to find the most relevant and efficient solutions for your organisation's needs

Start up

Idea is already in place

Goal: To understand the cost per acquisition of a lead (CPA), how much it will cost your business to acquire clients and model your growth.

Services: Marketing strategy, positioning, business intelligence, dashboards and automation setup, paid and organic traffic generation channels strategy, and campaigns management and reporting.

Expansion

A company looking to expand to new markets needs help scaling and managing costs

Goal: To identify the suitability of selling their services or products in new untapped markets.

Services: business marketing research, brand positioning, traffic acquisition modelling, campaign testing, in combination with business dashboard intelligence and automation,

Development

Business ideation stage.

Goal: Understand who are your potential clients, what’s the value they could bring and a cost modelled cost per lead or transaction based on your product/service SWOT analysis.

Services: UX design, digital Strategy and research (traffic trend analysis), SEO, marketing research, buyer persona definition, campaign prototypes and hypothesis generation.

Growth

A company has been in the market for a few years, it has a certain number of regular clients, owners tend to get lost in how to grow without breaking the business while doing it. Competition is fierce.

Goal: Identify quality leads by business vertical and profitability. Increase branding exposure to deliver authority in the market.

Services: Business marketing research, brand positioning, conversion rate optimisation, business dashboard intelligence with dashboards and automation, content marketing and traffic generation optimisation. (SEO, Youtube, Facebook, Linkedin and Instagram, Reddit, Pinterest), brand development starts.

Maturity

The company is one of the leaders in the market, and wants to maintain or increase their market share.

Goal: Get the company to be top of mind in a certain business area.

Services: Content marketing heavily with the use of video, brand asset development. Cross selling and funnels optimisation, online PR and social media marketing.

Understanding your business evolution stage is crucial

to find the most relevant and efficient solutions for your organisation's needs

We offer professional, customised services focused on growing your business

Our Team

Some of the companies that trusted us

A few clients we’ve been fortunate enough to work with