LinkedIn Ads Agency Sydney

Linkedin ads agency Sydney

Connect with decision-makers and elevate your B2B marketing.

In the competitive landscape of B2B marketing, LinkedIn stands out as the go-to platform for reaching professionals, executives, and industry leaders. At Pulse Agency, we craft highly targeted LinkedIn campaigns that drive visibility, engagement, and qualified leads.

Our Sydney-based team leverages LinkedIn’s advanced targeting tools to ensure your ads connect with the right people, by job title, industry, seniority, or company size. Whether you’re focused on brand awareness or lead generation, we help you turn connections into conversions.

Why partner with Pulse Agency?

Strategy-first campaigns: We develop custom strategies aligned with your business goals and buyer personas.
Standout creatives: Eye-catching Sponsored Content, InMail and Dynamic Ads tailored for engagement.
Ongoing optimisation: Performance tracking, A/B testing and iterative refinements for better ROI.
Clear reporting: Transparent, data-led insights showing what’s working — and how to scale it.

We offer the following

Turn Audience into impact

We don’t just look at age or job titles. We dig deeper into your audience’s pain points, motivations and decision triggers. Using advanced audience mapping techniques, we help you build campaigns that speak directly to your ideal clients — in language they trust and respond to.

From professional interests to buyer journeys, every insight is used to sharpen your message and improve campaign performance.

Smarter campaigns powered by AI

LinkedIn’s integration of artificial intelligence into Campaign Manager allows for smarter targeting, automated bid optimisation, and real-time ad placement suggestions. These tools help lower your cost-per-click and drive more qualified traffic with less manual effort.

Our team leverages these AI-driven insights to build high-performance campaigns that adjust as they run, keeping you ahead of the curve and ahead of the competition.

Powerful ad formats, precise targeting and clear reporting

LinkedIn Ads gives you access to premium B2B targeting and ad formats that command attention. From decision-makers to niche professionals, we tailor your audience down to job title, industry, seniority, and even specific companies.

Popular ad formats we manage include:

Sponsored Content: Promoted posts in users’ feeds – perfect for thought leadership, offers or events.
Lead Gen Forms: Capture qualified leads with pre-filled forms that don’t require leaving LinkedIn.
Conversation Ads: Interactive, personalised messages that spark direct engagement in LinkedIn Messaging.
Video Ads: Short-form storytelling that builds trust and boosts engagement.
Dynamic Ads: Automatically personalised ads shown in the right-hand rail — great for job promotions or spotlighting your brand.

Reporting and insights:

We provide transparent, easy-to-read reporting on all key metrics — impressions, click-through rate, leads, cost-per-lead and more. We can also integrate LinkedIn campaign data with your CRM or analytics platforms so your team gets the full picture, from ad to conversion.

Deeper CRM integration for better lead flow

LinkedIn’s native integrations with platforms like HubSpot, Salesforce, and Zoho mean that leads captured through Lead Gen Forms can flow straight into your CRM—no spreadsheets, no lag.

We set up custom tracking to ensure every lead is attributed properly, giving your sales team the tools to follow up quickly and convert more.

LinkedIn campaign types that align with your business goals

LinkedIn offers a variety of campaign objectives designed to match where your audience is in the decision-making journey — from awareness to conversion. We help you choose and structure the right campaign type based on your goals, budget, and funnel stage.

Available campaign types include:

Brand awareness: Maximise reach among targeted audiences to increase top-of-mind recognition.
Website visits: Drive traffic to your site or landing page with click-focused ads.
Engagement: Promote posts, videos or events to increase reactions, comments and shares.
Lead generation: Capture leads directly on LinkedIn using pre-filled Lead Gen Forms.
Website conversions: Track and optimise actions like downloads, registrations or enquiries on your site.
Job applicants: Target professionals with tailored job ads and employer branding campaigns.

Each campaign type is supported by creative and audience strategies designed to maximise return — and we continuously refine them based on real data, not guesswork.